---
schema_version: "1"
id: c49bd389c288b70007bb19cbf0b7f690bac739a05ff304bb8c858402bb5feba1
title: Design and Manage Promotions with Global Promotions Management
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/global_promotions_management_intro.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.global_promotions_management_intro.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 0390a6538b67d699d08f89c3dccb1a8c7be82996a472b913e44da9ae8940206d
description: With Global Promotions Management, your marketing managers can create and execute promotions that align with your marketing strategy. Global Promotions Management provides precise promotion control with built-in usage limits and automated launch emails. Customers see applicable offers in their cart, so they can select and apply their preferred promotions during checkout.
products:
  - Marketing
release: "264"
---
# Design and Manage Promotions with Global Promotions Management

With Global Promotions Management, your marketing managers can create and execute promotions that align with your marketing strategy. Global Promotions Management provides precise promotion control with built-in usage limits and automated launch emails. Customers see applicable offers in their cart, so they can select and apply their preferred promotions during checkout.

- **[Map Your Business Requirements to Global Promotions Management Features](https://help.salesforce.com/s/articleView?id=mktg.global_promotions_management_learn_capabilities.htm&release=264.0.0&type=5)**  
    Companies that run promotions for their customers have varied business requirements. Learn how Global Promotions Management supports your business and customer needs.
- **[Design Promotions](https://help.salesforce.com/s/articleView?id=mktg.global_promotions_management_design_promotion.htm&release=264.0.0&type=5)**  
    With Global Promotions Management, companies can run promotions for their complete customer base. Marketing managers use the Promotion Console app to create promotions and perform their day-to-day promotion management tasks.
- **[Evaluate Promotions](https://help.salesforce.com/s/articleView?id=mktg.global_promotions_management_evaluate_promotions.htm&release=264.0.0&type=5)**  
    After promotions are defined, marketing managers can configure how the promotions are evaluated and applied to customer carts.
- **[Run Promotions](https://help.salesforce.com/s/articleView?id=mktg.global_promotions_management_run.htm&release=264.0.0&type=5)**  
    After you activate your promotions, you can run the promotions for your customers. Eligible customers can use the promotion from the promotion’s start date time until the promotion’s end date time. If your promotion doesn’t have an end date time, then customers can use the promotion until you deactivate the promotion.
- **[Manage Promotions](https://help.salesforce.com/s/articleView?id=mktg.global_promotions_management_manage.htm&release=264.0.0&type=5)**  
    After promotions are activated and running, marketing managers can track the usage of promotions. Marketing managers can also easily replicate seasonal promotions and promotions that run multiple times a year.