--- schema_version: "1" id: 21911c00e1dc80650a1e07ab32a38463f3c4c69a86329b0470843eccd75aeffc title: Plan Your Promotions' Evaluation Strategy collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/global_promotions_management_evaluate_promotions_plan.md canonical_url: https://help.salesforce.com/s/articleView?id=mktg.global_promotions_management_evaluate_promotions_plan.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: f4801385c0bc36e7ef2ffdabf665a1347908c48b5c5231c2a712adf4e7479224 description: Learn how different evaluation methods work to decide which method suits your company's requirements. products: - Marketing release: "264" --- # Plan Your Promotions' Evaluation Strategy Learn how different evaluation methods work to decide which method suits your company's requirements. ### Required Editions

Available in: Lightning Experience

Available in: Enterprise, Unlimited, and Developer Editions with Real-Time Offer Management

## Evaluation Methods Marketing managers can choose from one of these evaluation methods for their groups and subgroups.

Method	Use	Example
Stacked	All promotions in a subgroup are evaluated independently for carts and cart line items. The applicable promotion discounts are calculated individually and then aggregated. Marketing managers can use this to combine all eligible promotions for the biggest possible savings for customers.	A customer's cart is eligible for a 'Free Shipping on orders over $50' promotion and a separate '10% Off' promotion. With the stacked method, the customer receives both the free shipping and the 10% discount.
First Eligible Promotion	All promotions in a subgroup are evaluated based on promotion priority. The first eligible promotion for each line item in the cart is applied to the line items and the first eligible promotion for the cart is applied on the entire cart. Marketing managers use this to control spending and prioritize specific promotions.	A customer's cart is eligible for a 'Free Shipping on orders over $50' promotion (priority number: 1) and a '15% Off' promotion (priority number: 2). The first promotion is applied to customer cart.
Highest Discount	All promotions in a subgroup are evaluated independently for carts and cart line items. The highest discount promotion for each line item in the cart is applied to the line items and the highest discount promotion for the cart is applied on the entire cart. Marketing managers can choose best promotion to maximize customer satisfaction and by guaranteeing shoppers automatically get the best possible deal.	A customer's cart is eligible for a '10% Off' promotion and a separate '15% Off' promotion. The promotion that offers 15% discount is applied.

Method

Use

Example

Stacked

All promotions in a subgroup are evaluated independently for carts and cart line items. The applicable promotion discounts are calculated individually and then aggregated.

Marketing managers can use this to combine all eligible promotions for the biggest possible savings for customers.

A customer's cart is eligible for a 'Free Shipping on orders over $50' promotion and a separate '10% Off' promotion. With the stacked method, the customer receives both the free shipping and the 10% discount.

First Eligible Promotion

All promotions in a subgroup are evaluated based on promotion priority. The first eligible promotion for each line item in the cart is applied to the line items and the first eligible promotion for the cart is applied on the entire cart.

Marketing managers use this to control spending and prioritize specific promotions.

A customer's cart is eligible for a 'Free Shipping on orders over $50' promotion (priority number: 1) and a '15% Off' promotion (priority number: 2). The first promotion is applied to customer cart.

Highest Discount

All promotions in a subgroup are evaluated independently for carts and cart line items. The highest discount promotion for each line item in the cart is applied to the line items and the highest discount promotion for the cart is applied on the entire cart.

Marketing managers can choose best promotion to maximize customer satisfaction and by guaranteeing shoppers automatically get the best possible deal.

A customer's cart is eligible for a '10% Off' promotion and a separate '15% Off' promotion. The promotion that offers 15% discount is applied.

- **[Line Level Promotions](https://help.salesforce.com/s/articleView?id=mktg.global_promotions_management_evaluate_business_req_line.htm&release=264.0.0&type=5)** Understand how the chosen evaluation method determines the final discount when the cart is eligible for multiple line-level promotions. - **[Cross-Line Level Promotions](https://help.salesforce.com/s/articleView?id=mktg.global_promotions_management_evaluate_business_req_cross_line.htm&release=264.0.0&type=5)** Understand how the chosen evaluation method determines the final discount when a cart is eligible for multiple cross-line promotions. - **[Cart Level Promotions](https://help.salesforce.com/s/articleView?id=mktg.global_promotions_management_evaluate_business_req_cart.htm&release=264.0.0&type=5)** Understand how the chosen evaluation method determines the final discount when a cart is eligible for multiple cart promotions.