---
schema_version: "1"
id: 7aa6b481b2985685220c50f494b31fb62e5e67ac9a1a527a1aec3bf28f8f4488
title: Add Promotion Limits
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/global_promotions_management_design_promotion_wizard_step_five.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.global_promotions_management_design_promotion_wizard_step_five.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 12cd27c81c746d32dafcb0c5c4c15d676e4874edaa872aa2b4106544047aeece
description: To keep the promotion within the approved budget and prevent malicious activities, on the Add Promotion Limits step of the wizard, marketing managers can set promotion limits for the whole promotion and for individual customers.
products:
  - Marketing
release: "264"
---
# Add Promotion Limits

To keep the promotion within the approved budget and prevent malicious activities, on the Add Promotion Limits step of the wizard, marketing managers can set promotion limits for the whole promotion and for individual customers.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong>,&nbsp;<strong>Unlimited</strong>, and&nbsp;<strong>Developer</strong>&nbsp;Editions with Real-Time Offer Management</td></tr></tbody></table>

## Promotion Limits

![Overall promotion limit](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-real_time_offer_management-264-0-0-production-enus/9bd7649d-776f-43e6-b210-f781a48bbc79/real_time_offer_management/images/global_promotions_management/global_promotions_management_wizard_step_five_promotion_limit_updated.png)

Here are the limits that you can set for the promotion.

  
| Limit Type | What It Does | Example |
| --- | --- | --- |
| Voucher | The maximum vouchers that a promotion can issue. | The promotion can't issue more than 1,000 vouchers to eligible customers. |
| Liability | The maximum financial liability that the promotion can incur across all the rewards. | The promotion can't incur a liability of more than US$1 million across all the rewards offered by the promotion. |
| Total Use | The maximum number of times the promotion can be redeemed | The promotion can be used up to 200 times by all customers. |

## Customer Limits

![Customer limits](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-real_time_offer_management-264-0-0-production-enus/9bd7649d-776f-43e6-b210-f781a48bbc79/real_time_offer_management/images/global_promotions_management/global_promotions_management_wizard_step_five_customer_limit_updated.png)

Here are the limits that you can set for each customer.

  
| Limit Type | What It Does | Example |
| --- | --- | --- |
| Voucher | Marketing managers decide the maximum number of vouchers that a promotion can issue to each customer. | The promotion can't issue more than 2 vouchers to a single customer. |
| Liability | Marketing managers decide the maximum financial liability that the promotion can incur across all the rewards for each customer. | The promotion can't incur a liability of more than US$400 across all issued rewards for a single customer. |
| Per Cart | Marketing managers decide the maximum number of times each customer can apply the promotion to an individual cart. | If a promotion offers a 10% discount with a limit of 3 uses per cart, the discount can be applied to the total cart value up to three times. |
| Per Line Item | Marketing managers decide the maximum number of times each customer can apply the promotion on a line item. | If a promotion offers buy one, get one free with a per line item limit of 5, you can apply it up to five times per eligible item. If a customer has 10 eligible items in their cart, the promotion applies to the first five items. |
| Use per Customer | Marketing managers decide the maximum number of times each customer can use the promotion. | A customer can use the promotion only 2 times. |

The current usage of promotion limits is stored in the PromotionLimitUsage record.

When you set limits for a promotion, some limits are automatically managed whereas others require you to set up processes to manage them. See [Promotion Reward Application API](https://help.salesforce.com/s/articleView?id=mktg.global_promotions_management_run_pricing_reward_application_api.htm&release=264.0.0&type=5 "Issue non-pricing rewards and update promotion and customer limits after customers place their orders.").