---
schema_version: "1"
id: d193f8b76d75577deec324e75a88cfc99818b7f064d3d98e9bf9b0ed5c519ac7
title: Media Transparency Center
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_mtc_intro.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_mtc_intro.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 12149c3782b96cd6f23fbcd0ce96d30ed91c61a78fd5c88ff516a6f0da0b6053
description: The Marketing Cloud Intelligence Media Transparency Center allows you to ingest, unify, and analyze Media Plan and Delivery data to pace, track costs, and effectively optimize your media budgets and campaigns.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Media Transparency Center

The Marketing Cloud Intelligence Media Transparency Center allows you to ingest, unify, and analyze Media Plan and Delivery data to pace, track costs, and effectively optimize your media budgets and campaigns.

For example, if you have a budget for an insertion order (IO), you can compare it to the generated media cost and calculate how much of the budget has been spent and at what rate. If you are at 50% of the allocated time frame and 60% of your budget is already spent on the campaign, you can see an over-delivery and adjust as needed.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-salesforce_datorama-264-0-0-production-enus/d38a342d-dd4a-4af8-8343-f372280a75dd/images/icon_note.png)

Note The Media Transparency Center is a premium feature available upon purchase

- **[Media Transparency Center Setup](https://help.salesforce.com/s/articleView?id=mktg.dato_mtc_setup.htm&release=264.0.0&type=5)**  
    Learn how to set up the Media Transparency Center for the first time.
- **[Creating an IO in the Media Transparency Center](https://help.salesforce.com/s/articleView?id=mktg.dato_mtc_creating_io.htm&release=264.0.0&type=5)**  
    Learn how to create an IO in the Media Transparency Center.
- **[Attaching a Delivery Item to an IO in the Media Transparency Center](https://help.salesforce.com/s/articleView?id=mktg.dato_mtc_attaching_delivery_item.htm&release=264.0.0&type=5)**  
    Learn how to attach a delivery item to an IO in the Media Transparency Center.
- **[Dimensions and Measurements in the Media Transparency Center](https://help.salesforce.com/s/articleView?id=mktg.dato_mtc_dims_meas.htm&release=264.0.0&type=5)**  
    View a list of the available dimensions and measurements in the Media Transparency Center.
- **[Media Transparency Center FAQ](https://help.salesforce.com/s/articleView?id=mktg.dato_mtc_faq.htm&release=264.0.0&type=5)**  
    Read our FAQ to learn about the most common Media Transparency Center questions and answers.
- **[Grouping Delivery Data in the Media Transparency Center](https://help.salesforce.com/s/articleView?id=mktg.dato_mtc_grouping_delivery_data.htm&release=264.0.0&type=5)**  
    Learn about grouping delivery data in the Media Transparency Center.
- **[Actualized and Recalculated Costs in the Media Transparency Center](https://help.salesforce.com/s/articleView?id=mktg.dato_mtc_actualized_recalculated_costs.htm&release=264.0.0&type=5)**  
    Learn about actualized and recalculated costs in the Media Transparency Center.
- **[Workspace Settings in the Media Transparency Center](https://help.salesforce.com/s/articleView?id=mktg.dato_mtc_workspace_settings.htm&release=264.0.0&type=5)**  
    Learn about the workspace settings in the Media Transparency Center.