---
schema_version: "1"
id: 1b4cb30ebf1743ca8b259da1f5dc1f03cb93c5667805f077f1b9176272ee19a7
title: Multi-Touch Attribution App
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_market_mta.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_market_mta.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d01419c189f51d49987f8ede10112c2c168d74115e142d72e8bec5771e11628e
description: Discover which first-party marketing touchpoints led to conversions or brought in the highest revenue according to attribution models.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Multi-Touch Attribution App

Discover which first-party marketing touchpoints led to conversions or brought in the highest revenue according to attribution models.

Watch this video about the Multi-Touch Attribution app:

- **[Set Up the Multi-Touch Attribution App](https://help.salesforce.com/s/articleView?id=mktg.dato_market_mta_setup.htm&release=264.0.0&type=5)**  
    The Multi-Touch Attribution app provides an analysis of first-party marketing touchpoint data. Setting up the app involves ingesting first-party user-level data into the Granular Data Center and defining touchpoints, conversions, and attribution models. The fields that appear during setup are derived from Granular Data Centers. Changes to data must be done in the Granular Data Center.
- **[Run the Multi-Touch Attribution App](https://help.salesforce.com/s/articleView?id=mktg.dato_market_mta_run.htm&release=264.0.0&type=5)**  
    Run the Multi-Touch Attribution app to see which first-party marketing touchpoints led to conversions or brought in the highest revenue according to the attribution model. Each attribution model selected during setup has its own dashboard page.