---
schema_version: "1"
id: a0941d3a8a90a05fb56f85bb51af69d12fb9a1ea2c86308554e5e05d41fe8cc4
title: Media Naming Builder App
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_market_media_name_builder.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_market_media_name_builder.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 9385b437989226f5b5b4de241a0ba8d234fd38a95b11b28e31285196f4526534
description: Create consistent campaign, placement, and creative names that match your naming conventions using the Media Naming Builder app. Instead of manually generating names with other third-party tools, add hundreds of names instantly based on your naming convention patterns and avoid data discrepancies.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Media Naming Builder App

Create consistent campaign, placement, and creative names that match your naming conventions using the Media Naming Builder app. Instead of manually generating names with other third-party tools, add hundreds of names instantly based on your naming convention patterns and avoid data discrepancies.

The Media Naming Builder can also be accessed via the Harmonization Center. For more information, see [Generate Media Names with the Media Naming Builder](https://help.salesforce.com/s/articleView?id=mktg.dato_harmonize_media_name.htm&release=264.0.0&type=5 "Create consistent campaign, placement, and creative names that match your naming conventions using the Media Naming Builder. Instead of manually generating names using other third party tools, add hundreds of names instantly based on your naming convention patterns and avoid data discrepancies.").

- **[Install the Media Naming Builder App](https://help.salesforce.com/s/articleView?id=mktg.dato_market_media_name_builder_install.htm&release=264.0.0&type=5)**  
    The Media Naming Builder app allows you to create hundred of names (campaign, placement, and creative) based on naming conventions.
- **[Use the Media Naming Builder App](https://help.salesforce.com/s/articleView?id=mktg.dato_market_media_name_builder_use.htm&release=264.0.0&type=5)**  
    After the Media Naming Builder app installs, you can use it to create hundreds of names based on naming convention patterns.