---
schema_version: "1"
id: 99da2ae707410825916ed0ab9e3ff846d82adb3ade186bb4982aba75441c63c4
title: Run the Lead Generation App
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_market_lead_gen_run.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_market_lead_gen_run.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 12ca1047acb356c65d4efab444f73876f5b0520fa2e30c91bb326d365a982ef6
description: Use the Lead Generation app to see a complete view of lead generation data.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Run the Lead Generation App

Use the Lead Generation app to see a complete view of lead generation data.

### Required Editions

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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d8784e38 ">To run Marketplace apps</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d8784e38 ">Admin, Power User, or Viewer</td>

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1. In Marketing Cloud Intelligence, on the Marketplace tab, select **Apps**.
2. Click **Installed Solutions**, and then select the **Lead Generation** app.
3. Filter the page by lead status, lead source, and lead creation data.
4. Toggle between the two tabs: Lead Pipeline Overview and Lead to Opportunity.
5. In the **Lead Pipeline Overview**, monitor your lead generation data:
    
    <table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small "><tbody><tr class=""><td class="slds-cell-wrap"><strong class="uicontrol">Leads Created QOQ</strong></td><td class="slds-cell-wrap">Compares the number of leads from last quarter to this quarter.</td></tr><tr class=""><td class="slds-cell-wrap"><strong class="uicontrol">Leads Created MOM</strong></td><td class="slds-cell-wrap">Compares the number of leads from last month to this month.</td></tr><tr class=""><td class="slds-cell-wrap"><strong class="uicontrol">Leads Created WOW</strong></td><td class="slds-cell-wrap">Compares the number of leads from last week to this week.</td></tr><tr class=""><td class="slds-cell-wrap"><strong class="uicontrol">Lead Creation by Quarter</strong></td><td class="slds-cell-wrap">A detailed view of leads per quarter.</td></tr><tr class=""><td class="slds-cell-wrap"><strong class="uicontrol">Lead Creation by Month</strong></td><td class="slds-cell-wrap">A detailed view of leads per month.</td></tr><tr class=""><td class="slds-cell-wrap"><strong class="uicontrol">Lead Exploration Top 6</strong></td><td class="slds-cell-wrap">A list of the top 6 leads. To change the data, filter by lead source, status, and owner.</td></tr><tr class=""><td class="slds-cell-wrap"><strong class="uicontrol">Lead Status Funnel</strong></td><td class="slds-cell-wrap">Shows the leads per status, according to how you defined the funnel statuses during setup. To view the lead names, click a status.</td></tr><tr class=""><td class="slds-cell-wrap"><strong class="uicontrol">Lead Exploration</strong></td><td class="slds-cell-wrap">Shows all the leads broken down by different dimensions. For example, per month and per lead status. Clear any of the leads you don't want to view on the right-hand side of the graph.</td></tr></tbody></table>
6. In the **Lead to Opportunity** tab, review your conversions, and see how they performed during the **Leads to Sales Funnel**. See which channels provide faster conversions, and explore your Opportunities.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-salesforce_datorama-264-0-0-production-enus/d38a342d-dd4a-4af8-8343-f372280a75dd/images/icon_note.png)
    
    Note To see this view, click **Convert Lead**. If you don’t use it, Salesforce can’t create a connection between a lead and opportunity.
    
    ![click Convert Lead to see Opportunities](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-salesforce_datorama-264-0-0-production-enus/d38a342d-dd4a-4af8-8343-f372280a75dd/salesforce_datorama/images/market/dato_market_leads_convert.png)
    
    <table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small "><tbody><tr class=""><td class="slds-cell-wrap"><strong class="uicontrol">Overall Leads Created</strong></td><td class="slds-cell-wrap">The total number of leads created in the account.</td></tr><tr class=""><td class="slds-cell-wrap"><strong class="uicontrol">Leads Converted to Contact</strong></td><td class="slds-cell-wrap">The total number of leads converted into contacts.</td></tr><tr class=""><td class="slds-cell-wrap"><strong class="uicontrol">Leads Converted to Opportunities</strong></td><td class="slds-cell-wrap">The total number of leads converted into opportunities.</td></tr><tr class=""><td class="slds-cell-wrap"><strong class="uicontrol">Leads to Sales Funnel</strong></td><td class="slds-cell-wrap">All the leads that led to sales by channel. To view exact numbers and dates, click a channel.</td></tr><tr class=""><td class="slds-cell-wrap"><strong class="uicontrol">Lead to Opportunity Cohort Analysis</strong></td><td class="slds-cell-wrap">A breakdown of Lead Creation Date or Lead Source divided into time periods.</td></tr><tr class=""><td class="slds-cell-wrap"><strong class="uicontrol">Opportunity Exploration</strong></td><td class="slds-cell-wrap">All the opportunities broken down by different dimensions. For example, view lead creation quarters broken down by different opportunity stages.</td></tr></tbody></table>