---
schema_version: "1"
id: 2266980979d2dc6669e8f249bd1fb45d3514c13c79e379dd36bff1146080e257
title: Lead Generation App
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_market_lead_gen.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_market_lead_gen.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: bec811755a6b3c2bfd664bd84fa5782f3f8f6c6b7c255387c30b50356ad0d41c
description: The Lead Generation app tracks the relationship between Lead Generations and Opportunities, and it harmonizes and connects your lead generation data.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Lead Generation App

The Lead Generation app tracks the relationship between Lead Generations and Opportunities, and it harmonizes and connects your lead generation data.

Here’s a video about the Lead Generation app:

- **[Set Up the Lead Generation App](https://help.salesforce.com/s/articleView?id=mktg.dato_market_lead_gen_setup.htm&release=264.0.0&type=5)**  
    The Lead Generation app provides an analysis of lead generation data. Setting up the app involves authenticating and setting queries, setting up a funnel, and classifying your opportunity stages.
- **[Run the Lead Generation App](https://help.salesforce.com/s/articleView?id=mktg.dato_market_lead_gen_run.htm&release=264.0.0&type=5)**  
    Use the Lead Generation app to see a complete view of lead generation data.