---
schema_version: "1"
id: 7a18b571e17c6be4737ae16f9d5264fc3d6f08206450518e182553103dfc574c
title: Run the Marketing Insights for Sales Cloud App
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_market_insights_run.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_market_insights_run.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d417e04acf6fa2f5066e9688de850f65d4324662b7b5976b45551c2cb851ca11
description: Use the Marketing Insights for Sales Cloud app to review your marketing efforts and spend and how they convert into revenue.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Run the Marketing Insights for Sales Cloud App

Use the Marketing Insights for Sales Cloud app to review your marketing efforts and spend and how they convert into revenue.

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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="vertical-align:top;" id="d59575e38">REQUIRED USER ROLE</th>
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            <td data-label="REQUIRED USER ROLE" class="slds-cell-wrap" style="vertical-align:top;" headers="d59575e38 ">To run Marketplace apps</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d59575e38 ">Admins, Power Users, or Viewers</td>

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1. In Marketing Cloud Intelligence, on the Marketplace tab, select **Apps**.
2. Click **Installed Solutions**, and then select the **Marketing Insights for Sales Cloud** app.
3. Click the **Customer Acquisition** tab to get a high-level view of your campaign’s performance.
    
    ![market insights customer acquisition](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-salesforce_datorama-264-0-0-production-enus/d38a342d-dd4a-4af8-8343-f372280a75dd/salesforce_datorama/images/market/dato_market_insights_acq.png)
    
    It shows a part of your sales funnel and how your spend and revenue are doing in correlation to it. It also displays the conversion rate between opportunities and closed-wons and the average time it took, in weeks, for an opportunity to convert to a closed-won.
4. Click the **Weak Links** tab to see the weak points within your sales funnel.
    
    ![market insights customer acquisitions weak links](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-salesforce_datorama-264-0-0-production-enus/d38a342d-dd4a-4af8-8343-f372280a75dd/salesforce_datorama/images/market/dato_market_insights_weaklinks.png)
    
    It shows the conversion rates of the different stages in your funnel and the average time it takes for a lead to move to the next step.
5. Click the **Budget Justification** tab to help you justify the allocation of your budget to your stakeholders and to yourself.
    
    ![market insights budget justification](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-salesforce_datorama-264-0-0-production-enus/d38a342d-dd4a-4af8-8343-f372280a75dd/salesforce_datorama/images/market/dato_market_insights_budget.png)
    
    The funnel indicates how much spend went in and how it converted throughout the cycle to leads, opportunities, revenue, and ROI. You can also see the cost per lead and the cost per opportunity.
    
    The Cost Per Lead, Closed-Won Rate, and ROI columns are three critical elements in recognizing whether a campaign was successful. For example, a campaign that uses 40% of your budget has a low cost per lead, high closed-won rate, and a high ROI.