---
schema_version: "1"
id: 4ac79c166caf30e3c345ded4bd09939dce4d7075643460e3326aafccca971515
title: Run the Email to Web Conversion GA4 App
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_market_email_web_conv_run.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_market_email_web_conv_run.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 2ed3a9c267c3593fd3ca18a96f8120528259abce5b212c8f61cdf43c5d2b8e00
description: "Installing the Email to Web Conversion GA4 app creates a collection with two complementary visualizations: the Email Campaign Performance dashboard and the Email to Web Conversion app page. The dashboard provides a comprehensive view of your email campaign’s performance."
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Run the Email to Web Conversion GA4 App

Installing the Email to Web Conversion GA4 app creates a collection with two complementary visualizations: the Email Campaign Performance dashboard and the Email to Web Conversion app page. The dashboard provides a comprehensive view of your email campaign’s performance.

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            <td data-label="REQUIRED USER ROLE" class="slds-cell-wrap" style="vertical-align:top;" headers="d28429e38 ">To view installed Marketplace apps</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d28429e38 ">Admin, Power User, or Viewer</td>

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The app page is interactive and shows a complete view of email campaign data.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-salesforce_datorama-264-0-0-production-enus/d38a342d-dd4a-4af8-8343-f372280a75dd/images/icon_note.png)

Note If you installed the previous version of this app (Email to Web Conversion app) prior to the GA4 version (Email to Web Conversion GA4 app), the old Google Analytics data stream won’t be processed anymore and the app will show data until the last processed date.

1. In Marketing Cloud Intelligence, on the Marketplace tab, select **Apps**.
2. Click **Installed Solutions**, and select the Email to Web Conversion GA4 app.
3. Filter the app page by campaign and date.
4. To apply additional filters, click **Settings**. For example, remove campaigns that have less than 5 sent items.
5. To switch between the app page and dashboard page, click **Go to Dashboard**.

The app page is divided into these tabs: Conversion, Traffic, and Performance.

**Conversion** - Get details about conversion performance per email campaign.

**Traffic** \- See which day of the week had the most email traffic.

**Which day of the week has the most email traffic?** Shows days of the week and the average time spent on the site. To see insights for that specific day, click a day.

- Best-performing channel of the day.
- The average lag from when the email was delivered to when the site was visited. This metric is the difference between the average date the traffic from a specific campaign appeared on the website and the average date the campaign was sent.
- The average time on the site for the email channel.
- The average time on site for all the other channels.

**Performance** \- See overall campaign performance by looking at two measurements: Message Open Rate from the email marketing side and Visitor Bounce Rate from the web analytics side. A high Message Open Rate and low Visitor Bounce Rate indicates that your campaign performed well.

- **Campaign Performance** — Filter by Message Open Rate or Visitor Bounce Rate.
- **Badges** — How successful your campaign was according to Marketing Cloud Intelligence badges. Badges look at your campaign’s average Message Open Rate and Visitor Bounce Rate to determine the campaign’s performance. There are three badges available:
    - **Message Quality** — Examines the quality of your message. A high message open rate suggests that the message subject, audience reach, and time the message was sent appealed to your users and encouraged them to open the message.
    - **Quality of Content** — Examines the quality of the content of the message. For example, the campaign has a clear and effective Call to Action for the audience it was sent to, or the landing page is relevant and interested users.
    - **Audience Targeting** — Examines how you targeted your audience for the campaign. For example, if your campaign is for women sports shoes and you targeted women aged 20–50, then your target audience is correct. However, if your target audience is men aged 50–80, you didn’t target your audience correctly.