---
schema_version: "1"
id: ae35bb3baf57220ef90c050c17aef07735159b98923d0c14485c7970024ffe3e
title: The Marketing Cloud Intelligence Developer Portal
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_market_dev_portal.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_market_dev_portal.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: c0968f08b725a20bc5088812c9ffb2cd0df8e59f7d5cd8e7e670f5ed7960818e
description: "The Developer Portal is an easy-to-use and centralized location for developers who want to develop tools, use cases, and examples. The Developer Portal offers these tools: Query API, Platform API, Custom Data Connectors, and Apps."
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# The Marketing Cloud Intelligence Developer Portal

The Developer Portal is an easy-to-use and centralized location for developers who want to develop tools, use cases, and examples. The Developer Portal offers these tools: Query API, Platform API, Custom Data Connectors, and Apps.

API (Application Programming Interface) is a set of definitions, communication protocols, and tools for building software. API doesn’t use a GUI (Graphic User Interface), rather allows developers to call specific functions they require via API calls. Marketing Cloud Intelligence uses platform and query APIs, and a custom connector is used to integrate between Marketing Cloud Intelligence and other third parties. An app is a web application that lives in the Marketing Cloud Intelligence Marketplace and is built using Intelligence APIs and SDKs. For more information about the Marketing Cloud Intelligence Marketplace, see [Marketing Cloud Intelligence Marketplace and Tools](https://help.salesforce.com/s/articleView?id=mktg.dato_market.htm&release=264.0.0&type=5 "To enhance your marketing intelligence solutions, check out the apps and tools offered on the Marketing Cloud Intelligence Marketplace. Anyone can access the Marketplace, but depending on your user role, your access might be limited.").

Any Marketing Cloud Intelligence user can access the Developer Portal; however, your user must be API enabled in order to make successful API calls. Contact your Marketing Cloud Intelligence representative for more information. API is a programmatic interface and calls are executed from the developer’s code. It’s recommended you use a tool called Postman to explore.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-salesforce_datorama-264-0-0-production-enus/d38a342d-dd4a-4af8-8343-f372280a75dd/images/icon_note.png)

Note All Marketing Cloud Intelligence authenticated users can access the API documentation, but only API-enabled users can execute API calls.

- **[Access the Developer Portal](https://help.salesforce.com/s/articleView?id=mktg.dato_market_dev_portal_access.htm&release=264.0.0&type=5)**  
    Access the Developer Portal to develop tools, use cases, and examples.
- **[Developer Portal Tools](https://help.salesforce.com/s/articleView?id=mktg.dato_market_dev_portal_tools.htm&release=264.0.0&type=5)**  
    The Developer Portal offers different tools for developers to create their own apps, queries, and build tools.