---
schema_version: "1"
id: 29f35f25eef37198fcacc36fff5eeebf8104b702f6976219abd4bd7291e80d51
title: Run the Customer Insights for Marketing Cloud Customer Data Platform App
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_market_customer_run.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_market_customer_run.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: f334b218371cd00caa9cede54fa63cc199fea0fecdaf4ae56b1d8bba2f7dc3a7
description: Installing the Customer Insights for Marketing Cloud Customer Data Platform app creates a collection and dashboards for each insight type that you selected during the installation. For example, if you selected two insight types, engagement and conversion, a dashboard appears for each type. You can also access the collection directly from Data 360.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Run the Customer Insights for Marketing Cloud Customer Data Platform App

Installing the Customer Insights for Marketing Cloud Customer Data Platform app creates a collection and dashboards for each insight type that you selected during the installation. For example, if you selected two insight types, engagement and conversion, a dashboard appears for each type. You can also access the collection directly from Data 360.

## Demographics Dashboard

The demographics predefined insights aggregate data from your Individual or Unified Individual data model objects in Data 360. This dashboard creates widgets with different customer breakdowns, to identify trends of your audiences. This dashboard contains these widgets:

- **Customers**—Shows the total number of customers
- **Unified Customers** —Shows the total number of unique customers.
- **Customers by Location**—Shows a breakdown of customers by geographic location.
- **Customers by Gender**—Shows a breakdown of customers by their gender.
- **Customers by Age**—Shows a breakdown of customers by age.
- **Population over time**—Shows trends of customers during the defined time period. Select up to two dimensions to change the filter of the population over time widget.
- **Table**—A detailed view of the customer data, including age group, country, day, gender and more.

## Engagement Dashboard

The engagement predefined insights aggregate data from your different engagement data model objects and unifies it into a single dashboard. You can track engagement over time and compare different channels and campaigns.

This dashboard contains these widgets:

- **Highest Open Rate (Push)** —Shows the highest open rate of push messages.
- **Highest Open Rate (Email)**—Shows the highest open rate of email messages.
- **Total Engagements**—Shows the total number of engagements.
- **Channel**—Shows a breakdown of engagements by the different channels.
- **Campaign**—Shows a breakdown of engagements by the different campaigns.
- **Engagement Over Time**—Shows the engagement during the defined time period. Select a measurement to change the data that is shown in the Engagement Over Time widget.
- **Engagement Drilldown**—Shows the total engagements drilled down into different categories.
- **Details**—Shows a detailed view of engagements by channel, campaign name, day and more.

## Conversion Dashboard

The conversion predefined insights aggregate data from your Sales Order data model objects to show how your customers convert. This dashboard provides a view of purchases over time with product and product category breakdowns. You can filter this dashboard by product category, product name, and business unit.

This dashboard contains these widgets:

- **Avg. Spend Per Customer**—Shows the average amount of money spent per customer.
- **Total Orders**—Shows the total number of orders for all customers.
- **Avg Orders Per Customer**—Shows the average number of orders per customer.

Click a dimension to change the data you see in these breakdown widgets:

- **Order**—Shows the total number of orders per product name or category.
- **Revenue over time**—Shows the total revenue per product name or category.
- **Details**—Shows a detailed view of conversions by product name, product category, day and more.