---
schema_version: "1"
id: 0fa90e533d379ca3ee1613ce2096925b7b9892c7c1c9025bd998cdce2ff33b94
title: Set Up the Cross-Channel Marketing Insights App
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_market_cross_setup.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_market_cross_setup.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 633e8c66f5b9ac18bb4cb37c992d568f0e0128e7e0cc7f970e2b5d3c2b83128b
description: Use the Cross-Channel Marketing Insights app to compare campaign and creative performance across channels.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Set Up the Cross-Channel Marketing Insights App

Use the Cross-Channel Marketing Insights app to compare campaign and creative performance across channels.

### Required Editions

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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d72227e38 ">To install Marketplace apps</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d72227e38 ">Admin</td>

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![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-salesforce_datorama-264-0-0-production-enus/d38a342d-dd4a-4af8-8343-f372280a75dd/images/icon_note.png)

Note The Cross-Channel Marketing Insights app now supports GA4 and can be selected alongside UA360 profiles during the installation. If you already installed the app and require GA4 profiles, you must first uninstall and then reinstall the app.

To set up the app, connect your Google Analytics data by creating an authentication or by selecting an existing data stream. Then, connect your ads data set coming from sources, such as Facebook Ads, Instagram, or Salesforce Marketing Cloud. Combining Google Analytics visits and conversion data with paid ad spend and performance data allows a single source of truth on what’s working across platforms, campaigns and creatives.

To install the Cross-Channel Marketing Insights app, you need:

- A Google Analytics username and password
- Usernames and passwords for: Facebook Ads, Instagram, Google Ads, LinkedIn Ads, Twitter Ads, Pinterest Ads, Salesforce Marketing Cloud, Mailchimp, or HubSpot

1. Install the Cross-Channel Marketing Insights app:
    1. In Marketing Cloud Intelligence, on the **Marketplace** tab, select **Apps**.
    2. Select the app and click **Get it Now**.
2. Connect your Google Analytics data:
    1. If your Google Analytics user is already authenticated, select the username from the dropdown.
    2. If you must authenticate, click **Add new**.
    3. After you connect, all profiles that exist for your user appear in the dropdown. Select the profile that you want to connect to.
    4. Select the website where your data exists.
    5. Click **Next**.
3. Connect your marketing channels:
    1. Select the platforms you want to visualize in the app, and then click **Connect**.
    2. Click **Next**.
    3. Select your account from the dropdown and then select the profiles to connect to.
    4. Repeat the same steps for each platform that you connect to.
4. Click **Install** to complete the installation.