---
schema_version: "1"
id: 62d65f2578b5a6b096c3262472ec810ade2dfae45e568c87ca7369dc2685252a
title: Cross-Channel Marketing Insights
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_market_cross.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_market_cross.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: b4b41ed8abc22cd9a03b3d5fed5fb7ffe937c242a99aa1f15d3cc7076c3fab39
description: The Cross-Channel Marketing Insights App (CCMI) connects your cross channel marketing data including Facebook Ads, Instagram Ads, LinkedIn Ads, Pinterest Ads, Twitter Ads, and Google Ads. The app allows you to optimize your paid campaigns across every major channel. This app is a great starting point for users who are still going through an implementation process, as it enables you to quickly connect your data sources with just one click. The app is also useful for customers who are looking for a quick and clear overview of their campaign performance.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Cross-Channel Marketing Insights

The Cross-Channel Marketing Insights App (CCMI) connects your cross channel marketing data including Facebook Ads, Instagram Ads, LinkedIn Ads, Pinterest Ads, Twitter Ads, and Google Ads. The app allows you to optimize your paid campaigns across every major channel. This app is a great starting point for users who are still going through an implementation process, as it enables you to quickly connect your data sources with just one click. The app is also useful for customers who are looking for a quick and clear overview of their campaign performance.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-salesforce_datorama-264-0-0-production-enus/d38a342d-dd4a-4af8-8343-f372280a75dd/images/icon_note.png)

Note The Cross-Channel Marketing Insights app now supports GA4 and can be selected alongside UA360 profiles during the installation. In order to pull in GA4 data you must first uninstall and then reinstall the app.

With the Cross-Channel Marketing Insights app you can:

- Compare your campaigns and creatives cross-channel.
- View and act on suggestions made by the Einstein Marketing Insights bots to optimize your marketing efforts.
- Learn about your top and worst performing campaigns and their characteristics.
- Start and stop campaigns directly from the app.

- **[Set Up the Cross-Channel Marketing Insights App](https://help.salesforce.com/s/articleView?id=mktg.dato_market_cross_setup.htm&release=264.0.0&type=5)**  
    Use the Cross-Channel Marketing Insights app to compare campaign and creative performance across channels.
- **[Run the Cross-Channel Marketing Insights App](https://help.salesforce.com/s/articleView?id=mktg.dato_market_cross_run.htm&release=264.0.0&type=5)**  
    Use the Cross-Channel Marketing Insights app to view campaigns across your marketing channels all in one place. Get customized, data-driven insights. Switch between the different tabs to explore views and insights of your cross channel marketing data.