---
schema_version: "1"
id: 5a9b67a8b1491cc4e245b200785c40545f8851591339578824ea56a42ed83f4b
title: Audience Insights for Advertising Studio App
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_market_audience.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_market_audience.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 09d0f216403f3dfbdac6366733ec0329b070160a51957b45a842721fa2297f97
description: Optimize your audience strategy with a single, cross-channel view to analyze the effectiveness of your Facebook and Twitter audiences. The Audience Insights for Advertising Studio app connects Marketing Cloud Advertising to your paid media channels.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Audience Insights for Advertising Studio App

Optimize your audience strategy with a single, cross-channel view to analyze the effectiveness of your Facebook and Twitter audiences. The Audience Insights for Advertising Studio app connects Marketing Cloud Advertising to your paid media channels.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-salesforce_datorama-264-0-0-production-enus/d38a342d-dd4a-4af8-8343-f372280a75dd/images/icon_note.png)

Note Advertising Studio is now Marketing Cloud Advertising.

Here’s a video about the Audience Insights for Advertising Studio (Marketing Cloud Advertising) app:

- **[Set Up the Audience Insights for Advertising Studio App](https://help.salesforce.com/s/articleView?id=mktg.dato_market_audience_setup.htm&release=264.0.0&type=5)**  
    The Audience Insights for Advertising Studio app provides a single, cross-channel view of your Facebook and Twitter audiences. Setting up the app involves classifying your campaign strategies.
- **[Run the Intelligence App for Marketing Cloud Advertising](https://help.salesforce.com/s/articleView?id=mktg.dato_market_audience_run.htm&release=264.0.0&type=5)**  
    After installing the Intelligence App for Marketing Cloud Advertising, the Audience Insights for Marketing Cloud Advertising dashboard appears on the Visualize tab. Use the dashboard to see how your campaigns using first-party audiences are performing.