---
schema_version: "1"
id: 8b1e5d16103d19430301563151d6bb992fe8683769ac5e8c9acfce8a5d684a60
title: Run the Marketing Assistant App
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_market_assist_run.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_market_assist_run.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: bc8801fd47dcd0224a5f25316bcfa6fd18011432ff44e9c0b4ff77279c63c545
description: Use the Marketing Assistant app to ask questions about your marketing data and see results.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Run the Marketing Assistant App

Use the Marketing Assistant app to ask questions about your marketing data and see results.

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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="vertical-align:top;" id="d56369e38">REQUIRED USER ROLE</th>
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            <td data-label="REQUIRED USER ROLE" class="slds-cell-wrap" style="vertical-align:top;" headers="d56369e38 ">To run Marketplace apps</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d56369e38 ">Admins, Power Users, or Viewers</td>

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1. In Marketing Cloud Intelligence, on the Marketplace tab, select **Apps**.
2. Click **Installed Solutions**, and then select the **Marketing Assistant** app.
3. On the Conversation tab, ask Alexa about your configured KPIs by either typing in the question or using voice. The app displays a dashboard with the results.
4. To export the dashboard as a PDF, click **Export View as PDF**. You also use voice commands and tell Alexa to export the page for you.
5. To save the app page as a standalone dashboard page, click **Save View as Data Canvas Page**.
6. On the Daily Brief tab, see which KPIs are either on track or underperforming. (If goals weren’t defined, the widget is empty.)
7. To customize the app, click the **Settings** icon in the top right of the page. Here you can change the device’s pairing settings, adjust the KPIs and filters.
8. To change the top dimensions per KPI, select **Assistant Training** and click **Set Breakdowns**. For example, change the dimension from Device Category to Campaign, so you can see a breakdown of your Page Views by campaign.

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        <caption>Troubleshooting Device Pairing</caption>
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            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d56369e151">ISSUE</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d56369e154">POSSIBLE RESOLUTION</th>
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            <td data-label="ISSUE" class="slds-cell-wrap" style="vertical-align:top;" headers="d56369e151 ">Enable – Alexa doesn’t confirm that the skill is enabled</td>

            <td data-label="POSSIBLE RESOLUTION" class="slds-cell-wrap" style="vertical-align:top;" headers="d56369e154 ">
              <ol>
                <li>Make sure Alexa is on. </li>

                <li>Try enabling the Marketing Assistant by Marketing Cloud Intelligence skill through the
                  Alexa Skills store. See <a href="https://www.amazon.com/gp/help/customer/display.html?nodeId=201848700" target="_blank">Alexa Help</a> for more information about enabling a
                  skill.</li>

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            <td data-label="ISSUE" class="slds-cell-wrap" style="vertical-align:top;" headers="d56369e151 ">Pairing – Alexa doesn’t ask for the passphrase</td>

            <td data-label="POSSIBLE RESOLUTION" class="slds-cell-wrap" style="vertical-align:top;" headers="d56369e154 ">
              <ol>
                <li>Try again, maybe she misunderstood. </li>

                <li>Make sure Alexa is on. </li>

                <li>Make sure that you enabled the skill properly. </li>

                <li>Check the Alexa app to see what she hears you saying. </li>

              </ol>
            </td>

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            <td data-label="ISSUE" class="slds-cell-wrap" style="vertical-align:top;" headers="d56369e151 ">Passphrase – If you receive the error “unauthorized passphrase”</td>

            <td data-label="POSSIBLE RESOLUTION" class="slds-cell-wrap" style="vertical-align:top;" headers="d56369e154 ">Ask to pair again and then repeat the phrase.</td>

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            <td data-label="ISSUE" class="slds-cell-wrap" style="vertical-align:top;" headers="d56369e151 ">Passphrase – Don’t know how to properly say the passphrase?</td>

            <td data-label="POSSIBLE RESOLUTION" class="slds-cell-wrap" style="vertical-align:top;" headers="d56369e154 ">Regenerate the passphrase and try again until you get one that you’re more comfortable
              saying.</td>

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            <td data-label="ISSUE" class="slds-cell-wrap" style="vertical-align:top;" headers="d56369e151 ">Can’t get an answer</td>

            <td data-label="POSSIBLE RESOLUTION" class="slds-cell-wrap" style="vertical-align:top;" headers="d56369e154 ">
              <ol>
                <li>Alexa didn’t recognize the skill that you’re trying to trigger. Make sure that you say
                  “Ask Marketing Assistant” before asking your request. </li>

                <li>Alexa didn’t recognize which view you’re asking for. </li>

                <li>Make sure that you’re using the correct phrasing, using one of the following templates
                  (or use the suggestions in the app)<ul>
                    <li>{KPI VOICE NAME} overview during {Date Range}</li>
                    <li> {KPI VOICE NAME} analysis broken down by {KPI’s top dimension} during {Date Range} </li>
                    <li>Daily brief </li>
                  </ul>
                </li>

                <li>Make sure that you’re asking about KPIs and breakdowns that are available in this app
                  instance. </li>

                <li>Use the Settings → Assistant Training screen to see which KPIs and breakdowns are
                  available in the app instance. </li>

                <li>Make sure that you’re using the right voice name for the KPIs (measurements) and
                  breakdowns (dimensions) that you’re referencing, as defined in the Assistant Training
                  settings screen. </li>

                <li>For admins only: Make sure that filters aren’t applied to your view in the default
                  filters settings screen that causes your query to return no results. Use the Settings →
                  Content Permissions screen. </li>

              </ol>
            </td>

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