---
schema_version: "1"
id: cdfc0ae8e4700095844a96c9ac60e95f3e11b2f68d6a19c2555e669a9abb3aef
title: Optimize Your Budget With Analysis Tools
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_mark_media_planning_center_app_optimize.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_mark_media_planning_center_app_optimize.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 4925498ec5d676b25fec81710607c28fe5921a1bcae5b1b397afce0e96848c14
description: The Optimize section looks at different entities in terms of past performance and planned budget. It then recommends how you can change your allocated budget to improve performance. It uses a scatter plot quadrant display, which shows a selected KPI against a certain dimension associated with the KPI in question.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Optimize Your Budget With Analysis Tools

The Optimize section looks at different entities in terms of past performance and planned budget. It then recommends how you can change your allocated budget to improve performance. It uses a scatter plot quadrant display, which shows a selected KPI against a certain dimension associated with the KPI in question.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d101805e38">User Permissions Needed</th>
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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d101805e38 ">To run Marketplace apps:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d101805e38 ">Admins, Power Users, or Viewers</td>

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Using EMI Einstein Marketing Insights, you get a further graphical display of the relativity analysis between the entities in each category. For example, how the selected entity compares to all other entities in its category in terms of cost-effectiveness and size of the budget.

1. In Marketing Cloud Intelligence, on the **Marketplace** tab, select **Apps**.
2. Click **Installed Solutions**, and then select the **Media Planning Center** app.
3. Select the **Optimize** tab.
4. If you define more than one scenario, change the scenario to see the recommendations for that scenario and year.
    
    ![optimize](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-salesforce_datorama-264-0-0-production-enus/d38a342d-dd4a-4af8-8343-f372280a75dd/salesforce_datorama/images/market/dato_mark_media_planning_run_optimize.png)
5. On the right-hand side view the recommendations. In this example, it’s recommended you spend less on Display Ads since your planned budget was relatively high. Display Ads aren’t cost effective when looking at spend and performance from the last 12 months.
6. To view a further drill-down, scroll down the page.
    
    You can use these recommendations to reallocate the budget. You can reduce the budget from an entity that’s budgeted too high and increase it if it’s too low.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-salesforce_datorama-264-0-0-production-enus/d38a342d-dd4a-4af8-8343-f372280a75dd/images/icon_note.png)
    
    Note If you get the error “Single player left in the game” it’s advised that you drill down to a lower granularity where there’s more than one entity.