---
schema_version: "1"
id: 1bb2bd0128f585dc916594959838463cb985dcbabf904ce64266f7a54ee80421
title: Media Pacing App
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_mark_media_pacing_app.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_mark_media_pacing_app.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 5592d5a541e2b090cc0e7d6489b6e4c9c07e4758ed8c62a37e236289b7f91e09
description: The Media Pacing app is an instant pacing package for your Media Transparency Center. It provides you with visualization into your Planned Spend and Booked Units against your Actual Spend and Delivered Units.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Media Pacing App

The Media Pacing app is an instant pacing package for your Media Transparency Center. It provides you with visualization into your Planned Spend and Booked Units against your Actual Spend and Delivered Units.

With visualizations that use color coding and effective filtering options, you can identify where your attention is needed in real time, so that you can take the necessary actions to get back on track. The Media Pacing app is for anyone that needs a tool for analyzing, monitoring, and optimizing media planning activities and planning.

Here’s a video about the Media Pacing app:

- **[Install the Media Pacing App](https://help.salesforce.com/s/articleView?id=mktg.dato_mark_media_pacing_app_install.htm&release=264.0.0&type=5)**  
    The Media Pacing app provides an overview of how well your media campaigns are pacing based on already defined data.
- **[Run the Media Pacing App](https://help.salesforce.com/s/articleView?id=mktg.dato_mark_media_pacing_app_run.htm&release=264.0.0&type=5)**  
    After you install the Media Pacing app you can start visualizing your IO data. This allows you to easily and efficiently identify under and over pacing campaigns.