---
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title: Set Up the Ecommerce Marketing Insights App
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_mark_ecomm_app_setup.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_mark_ecomm_app_setup.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 997bd67b89ff7a3b5d7abbe1acaa10723d49badc04e69f2b7a8342d5ba8fa167
description: Connect your ecommerce, marketing, and web analytics platforms with the Ecommerce Marketing Insights app. You can connect to data streams in your workspace or add new ones. You can use the existing API connectors or ingest your data as a TotalConnect data stream.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Set Up the Ecommerce Marketing Insights App

Connect your ecommerce, marketing, and web analytics platforms with the Ecommerce Marketing Insights app. You can connect to data streams in your workspace or add new ones. You can use the existing API connectors or ingest your data as a TotalConnect data stream.

### Required Editions

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            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d13640e38 ">Admin</td>

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Ecommerce Marketing Insights supports:

- Amazon Vendor, Amazon Seller Central, Amazon Vendor Brand Analytics, Salesforce B2C, and Salesforce Order Management ecommerce platforms
- All marketing ads platforms
- Google Analytics for web analytics

Before you begin

You must have credentials to at least one ecommerce platform, and one marketing platform.

1. Install the Ecommerce Marketing Insights app.
    1. In Marketing Cloud Intelligence, on the Marketplace tab, select **Apps**.
    2. Select the app, and click **Get it Now**.
    3. Click **Start**.
2. Choose which ecommerce platforms you want the app to connect to.
    
    ![ecommerce\_app\_open](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-salesforce_datorama-264-0-0-production-enus/d38a342d-dd4a-4af8-8343-f372280a75dd/salesforce_datorama/images/market/dato_mark_ecomm_step1.png)
    
    1. Deselect the data streams that you don’t want to connect to.
    2. If you want to create a data stream, click **Add New**.
        
        All available platforms appear. The new data stream is also added to your workspace and affects your workspace total row usage.
    3. Select a platform.
    4. Enter your login details. For example, if you select Amazon Seller Central, select the Amazon user and profile.
        
        ![ecomm\_add\_new](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-salesforce_datorama-264-0-0-production-enus/d38a342d-dd4a-4af8-8343-f372280a75dd/salesforce_datorama/images/market/dato_mark_ecomm_authenticate.png)
    5. Click **Create**.
3. Connect your marketing platforms.
    1. Deselect the data streams that you don’t want the app to connect to.
    2. If you want to create a data stream, click **Add New**.
    3. Click **Next**.
4. (Optional) Connect your web analytics platforms. If you choose not to connect to web analytics data, you can’t see all the insights when opening the app.
    1. Deselect the data streams that you don’t want the app to connect to.
    2. If you want to create a data stream, click **Add New**.
5. Click **Install**.