---
schema_version: "1"
id: 3abb5f0c717cf90d268eda3cea630d2e009b90bfc27620c7207a10e4fe72460f
title: Run the Ecommerce Marketing Insights App
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_mark_ecomm_app_run.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_mark_ecomm_app_run.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 5838a735ccec2cf90e412d18c3336ff767d933cf88b4b9af01dc737a0b838aff
description: See which ecommerce platforms are generating the most revenue, and discover trends so that you can adjust as needed.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Run the Ecommerce Marketing Insights App

See which ecommerce platforms are generating the most revenue, and discover trends so that you can adjust as needed.

### Required Editions

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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d54551e38">User Permissions Needed</th>
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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d54551e38 ">To view installed Marketplace apps:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d54551e38 ">Admins, Power Users, and Viewers</td>

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Installing the Ecommerce Marketing Insights app creates a collection with two complementary visualizations: the Ecommerce Marketing Insights collection with two dashboard pages and the Marketing Insights app page available in run mode.

If your data stream wasn’t mapped correctly and is missing the TotalOrderRevenue or MediaCost fields, you must map them. For more information, see [Modify Ecommerce Marketing Insights Settings](https://help.salesforce.com/s/articleView?id=mktg.dato_mark_ecomm_app_modify.htm&release=264.0.0&type=5 "You can add or remove data streams and change how your data is mapped.")

1. In Marketing Cloud Intelligence, on the Marketplace tab, select **Apps**.
2. Click **Installed Solutions**, and select the Ecommerce Marketing Insights app.
3. To change the dates, use the calendar picker at the top of the page. By default, the KPIs Overview tab appears.
    
    ![ecomm\_kpi\_tab](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-salesforce_datorama-264-0-0-production-enus/d38a342d-dd4a-4af8-8343-f372280a75dd/salesforce_datorama/images/market/dato_mark_ecomm_KPI_tab.png)
    
    View your total revenue and spend to understand your ROAS (Rate Over Ad Spend) and other KPIs. See which platforms performed better, and view trends over time.
4. To view a detailed analysis of your marketing channel data, select the **Marketing Channels** tab.
    
    ![ecomm\_marketing\_channels](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-salesforce_datorama-264-0-0-production-enus/d38a342d-dd4a-4af8-8343-f372280a75dd/salesforce_datorama/images/market/dato_mark_ecomm_marketing_channel.png)
    
    View all your marketing channels and their performance. Change the KPI, and view different breakdowns using ROAS, revenue, or spend metrics. View details per channel. When you change the channel, the widgets change accordingly.
5. To view the accompanying dashboard or view more details, click **Go to Dashboard** or move to the **Visualize** tab.