---
schema_version: "1"
id: dae5a6f16c031a1fce9f86b2691aae650b8202d815963f5abc92f6074599a0f2
title: Ecommerce Marketing Insights App
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_mark_ecomm_app.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_mark_ecomm_app.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: bd1875ce80456a12c0f29b044fd832af1207d3fdd2a65f883322083e7c25fe7e
description: The Ecommerce Marketing Insights app shows you how your marketing efforts are driving ecommerce revenue. You can analyze your ecommerce performance, at any granularity and from any platform.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Ecommerce Marketing Insights App

The Ecommerce Marketing Insights app shows you how your marketing efforts are driving ecommerce revenue. You can analyze your ecommerce performance, at any granularity and from any platform.

Installing the Ecommerce Marketing Insights app, creates these underlying entities.

- Data streams
- Calculated dimensions
- Calculated measurements
- Filtered measurements
- Goals
- Collections and pages
- Classification rules

- **[Set Up the Ecommerce Marketing Insights App](https://help.salesforce.com/s/articleView?id=mktg.dato_mark_ecomm_app_setup.htm&release=264.0.0&type=5)**  
    Connect your ecommerce, marketing, and web analytics platforms with the Ecommerce Marketing Insights app. You can connect to data streams in your workspace or add new ones. You can use the existing API connectors or ingest your data as a TotalConnect data stream.
- **[Run the Ecommerce Marketing Insights App](https://help.salesforce.com/s/articleView?id=mktg.dato_mark_ecomm_app_run.htm&release=264.0.0&type=5)**  
    See which ecommerce platforms are generating the most revenue, and discover trends so that you can adjust as needed.
- **[Modify Ecommerce Marketing Insights Settings](https://help.salesforce.com/s/articleView?id=mktg.dato_mark_ecomm_app_modify.htm&release=264.0.0&type=5)**  
    You can add or remove data streams and change how your data is mapped.