---
schema_version: "1"
id: 0208e6f5a703849e218c49c243e8019a1ab4fd2633e216a182a2eacf29b08a40
title: Account Analytics in Marketing Cloud Intelligence
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_getstarted_manage_acc_analytics.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_getstarted_manage_acc_analytics.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 0db7ef7cf61de627eac888ffc9966ee75f2db67ff0954ece030daebe790ad9d1
description: Measure user engagement and analyze user actions. Get a holistic view of page views and where activity is high or low.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Account Analytics in Marketing Cloud Intelligence

Measure user engagement and analyze user actions. Get a holistic view of page views and where activity is high or low.

The report is available both at the account and workspace level. Account level data can be viewed for all your workspaces in the associated account.

If you are an admin and have access to all the workspaces in your account, you can view both Account and Workspace Analytics.

- **[Account Analytics Metrics in Marketing Cloud Intelligence](https://help.salesforce.com/s/articleView?id=mktg.dato_getstarted_manage_acc_analytics_metrics.htm&release=264.0.0&type=5)**  
    Account Analytics measures page views and user activity.
- **[View Page Activity in Marketing Cloud Intelligence](https://help.salesforce.com/s/articleView?id=mktg.dato_getstarted_manage_acc_analytics_page.htm&release=264.0.0&type=5)**  
    You can monitor total page views and average views per the selected time period in the Account Analytics dashboard. The information is dynamic and changes according to the filters you select.
- **[View Your User Activity in Marketing Cloud Intelligence](https://help.salesforce.com/s/articleView?id=mktg.dato_getstarted_manage_acc_analytics_user.htm&release=264.0.0&type=5)**  
    See the total active users in your account broken down by a time period, workspace and/or dashboards.
- **[Data Row Usage in Marketing Cloud Intelligence](https://help.salesforce.com/s/articleView?id=mktg.dato_getstarted_manage_data_usage.htm&release=264.0.0&type=5)**  
    When you upload a file into Marketing Cloud Intelligence, each row of data in the file occupies a row of data in the Intelligence database. Row usage is calculated as the sum of rows in the database for a specific account or workspace. Each Intelligence account has a set number of rows in the database that can be divided between the workspaces in the account.

#### See Also

- [Workspace Analytics Report in Marketing Cloud Intelligence](https://help.salesforce.com/s/articleView?id=mktg.dato_getstarted_wspace_analytics.htm&release=264.0.0&type=5 "Workspace Analytics provides information about your workspace and helps you measure and improve user engagement. The report is available at both the account and workspace level. The data in the workspace report applies to the specific workspace. At the account level, you can view the data for all the workspaces in the account.")