---
schema_version: "1"
id: d0af28255abef1bff08f99ee982c5c46d4535f30546002d9be668696c34d2da4
title: X Ads API Connector in Marketing Cloud Intelligence
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_data_streams_api_connect_twitter_ads.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_data_streams_api_connect_twitter_ads.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 9919d13988aec01bce4f50de175473917ca5fd822e8ab7e287fa1eb9cc3703db
description: Use the X Ads API connector to pull data that helps you target your audiences and promote tweet campaigns. X Ads is a display channel connector.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# X Ads API Connector in Marketing Cloud Intelligence

Use the X Ads API connector to pull data that helps you target your audiences and promote tweet campaigns. X Ads is a display channel connector.

The data stream type is ads and conversions, and the data lag is 1 day.

## Additional Information on X Ads

- If you want to pull Cards data, you must have access to view cards in your X account.
- The sliding window for the X Ads API connector is 7.
- In Marketing Cloud Intelligence, the values displayed for Impressions, Social Follows, and Total Engagements measurements are likely higher than the values displayed in the X Ads platform and reporting due to limitations on the X platform.
    - In X, there are three Impression measurements and three Follows measurements, and they include subsets of these measurements.
        
        - Impressions:
            - promoted\_account\_impressions
            - promoted\_tweet\_search\_impressions
            - promoted\_tweet\_timeline\_impressions
        - Follows:
            - promoted\_account\_follows
            - promoted\_tweet\_search\_follows
            - promoted\_tweet\_timeline\_follows
        
        In Marketing Cloud Intelligence, the three Impression measurements are aggregated into one measurement called Impressions, while the three Follows measurements are aggregated into one measurement called Social Follows. In the X Ads platform and reporting, you can only see the promoted\_account\_impressions and promoted\_account\_follows.
- X doesn't support conversion data by device on a Tweet (Ad) level, either on the UI level or the API level. The implication is that when 'Get Conversion Level Data' is selected, additional segmentation is set to 'Device', and 'Get Tweet Level Data' is selected, conversion data isn’t populated. The proposed solution is to create two data streams, one that has the tweet level data checked and another data stream that has the additional segmentation set to 'Device'.
- Due to an X Ads known issue, if you see your sales amount value in the millions and the amount isn’t correct, you must divide the sales amount by 1 million. For more information see this [X article](https://devcommunity.x.com/t/values-in-sale-amount/139278).

- **[Create an X Ads Data Stream in Marketing Cloud Intelligence](https://help.salesforce.com/s/articleView?id=mktg.dato_data_streams_api_connect_twitter_ads_create.htm&release=264.0.0&type=5)**  
    Create an X Ads data stream to pull ads data from your X accounts.