---
schema_version: "1"
id: 7bffa2be0a68760ff587848d30b4ba640a0b54c885ec686ca0dccd95395b9eab
title: Create a Google Analytics Custom Data Stream in Marketing Cloud Intelligence
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_data_streams_api_connect_ganal_custom_create.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_data_streams_api_connect_ganal_custom_create.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: e07ad0aa4bb0ddd5306ed56842716db1d4d6c063814d67a3062272103519c359
description: To create and manage Google Analytics custom reports, create a Google Analytics custom data stream.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Create a Google Analytics Custom Data Stream in Marketing Cloud Intelligence

To create and manage Google Analytics custom reports, create a Google Analytics custom data stream.

### Required Editions

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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d74438e38">User Permissions Needed</th>
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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d74438e38 ">To create an API data stream:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d74438e38 ">Admin</td>

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To create a Google Ads API data stream, you need:

- A valid Google account
- Access to at least one Google Analytics profile

1. On the **Connect & Mix** tab, expand **Data Streams**.
2. Click **Add New**.
3. Select the **Google Analytics Custom** connector.
4. In the **General** section, select the account that you want to pull data for. To retrieve GA4 properties, in the Website dropdown, select the **GA4** property.
5. To add a data source authentication, click **Add New** and enter your Google Analytics Custom credentials.
6. Set the time period for the initial data fetch. You can process data up to the past 180 days.
7. In the **Extended Properties** section, you can set these properties:
    1. Select the data stream type.
    2. For the **Dimensions and Measurements** fields, enter the Google Analytics fields that you want to retrieve. Separate the field names with a comma, and match the syntax specified in the **GA API Explorer** on the **Demos & Tools** tab.
        
        You can retrieve up to seven dimensions and nine measurements per data stream connection.
        
        You must be able to query the dimensions and measurements that you’re retrieving together. To confirm that you can query them together, go to the **GA API Explorer**. Select the dimensions and measurements that you want to retrieve one at a time. If you can select all of them, they can be queried together.
    3. To get non-sampled data, select **Get Non-Sampled Data**.
8. To change the mapping, click **Mapping**. Otherwise, you can always access mapping by selecting **Map to Model** at the bottom of the **Create New Stream** page.
9. To define advanced settings, at the bottom of the screen, select **Advanced Settings**.
10. Click **Create**.
11. Quality check your data:
    1. Create a report in the Google Ads platform for the required date.
    2. Process the relevant data stream in Marketing Cloud Intelligence filtered to the same date range.
    3. Create an identical report or pivot table in Marketing Cloud Intelligence with the same date range, dimensions, and measurements.
    4. Compare the measurement totals to make sure that they’re aligned.

#### See Also

- [API Dimensions & Metrics](https://developers.google.com/analytics/devguides/reporting/data/v1/api-schema)