---
schema_version: "1"
id: 612f923bc53781fbbefd101d00a73f509198065ba69b2e68b6351c74c1418248
title: Create a Google Ads Data Stream in Marketing Cloud Intelligence
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_data_streams_api_connect_gads_create.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_data_streams_api_connect_gads_create.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 79da7c9e175df2d7844829dd62db7ba5aa1a756eab74b68564bcacc6b7fe1459
description: To manage ads on Google Ads, create a Google ads data stream.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Create a Google Ads Data Stream in Marketing Cloud Intelligence

To manage ads on Google Ads, create a Google ads data stream.

### Required Editions

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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d9769e38">User Permissions Needed</th>
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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d9769e38 ">To create an API data stream:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d9769e38 ">Admin</td>

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To create a Google Ads API data stream, you need a valid username and password with API permissions for each account you want to pull data for.

1. On the **Connect and Mix** tab, expand **Data Streams**.
2. Click **Add New**.
3. Select the **Google Ads** connector.
4. In the **General** section, select the account that you want to pull data for.
5. To add a data source authentication, click **Add New** and enter your Google Ads credentials.
6. Set the time period for the initial data fetch. You can process data up to the past 180 days.
7. In the **Extended Properties** section, set the applicable properties.
    1. To add breakdowns for a higher level of granularity, from the **Location Breakdown** dropdown, select the breakdown.
        
        You can select only one type of location breakdown per Google Ads API data stream. Each selection pulls the previous listed dataset. For example, if you select **Region**, the data stream retrieves both Country and Region. If you select **DMA/Metro**, the data stream retrieves Country, Region, and DMA/Metro.
        
        If you select a location breakdown, AdWords Gmail measurements and impression share measurements (Search Impr. share, Search Lost IS (rank), and Search Exact match IS) aren’t pulled.
    2. To retrieve keyword data, select **Get Keyword Level Data**. These fields are added:
        
        <table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small "><tbody><tr class=""><td class="slds-cell-wrap">Keyword ID</td></tr><tr class=""><td class="slds-cell-wrap">Keyword</td></tr><tr class=""><td class="slds-cell-wrap">Match type</td></tr><tr class=""><td class="slds-cell-wrap">Search exact match IS</td></tr><tr class=""><td class="slds-cell-wrap">Final URLs</td></tr><tr class=""><td class="slds-cell-wrap">Quality score</td></tr><tr class=""><td class="slds-cell-wrap">Ad relevance</td></tr><tr class=""><td class="slds-cell-wrap">Expected clickthrough rate</td></tr><tr class=""><td class="slds-cell-wrap">Landing page experience</td></tr></tbody></table>
    3. To retrieve conversion data, select **Get Conversions Data**. These fields are added and mapped to the Conversion Tag data stream type:
        
        <table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small "><tbody><tr class=""><td class="slds-cell-wrap">Conversion tracking purpose</td></tr><tr class=""><td class="slds-cell-wrap">Conversion action name Conversions</td></tr><tr class=""><td class="slds-cell-wrap">Total conv.</td></tr><tr class=""><td class="slds-cell-wrap">Value View-through conv.</td></tr></tbody></table>
    4. To retrieve ad data, select **Get Creative Level Data**. This measurement isn’t available if you select a location breakdown. The following fields are added:
        
        <table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small "><tbody><tr class=""><td class="slds-cell-wrap">Ad ID</td></tr><tr class=""><td class="slds-cell-wrap">Ad Name</td></tr><tr class=""><td class="slds-cell-wrap">Ad Type</td></tr><tr class=""><td class="slds-cell-wrap">Destination Url</td></tr><tr class=""><td class="slds-cell-wrap">Description Line 1</td></tr><tr class=""><td class="slds-cell-wrap">Description Line 2</td></tr><tr class=""><td class="slds-cell-wrap">Display Url</td></tr><tr class=""><td class="slds-cell-wrap">Creative Final Urls</td></tr><tr class=""><td class="slds-cell-wrap">Labels</td></tr><tr class=""><td class="slds-cell-wrap">Expanded or responsive ad description</td></tr><tr class=""><td class="slds-cell-wrap">HeadlinePart1</td></tr><tr class=""><td class="slds-cell-wrap">HeadlinePart2</td></tr><tr class=""><td class="slds-cell-wrap">Creative_displayurl_path1 (Path1)</td></tr><tr class=""><td class="slds-cell-wrap">Creative_displayurl_path2 (Path2)</td></tr></tbody></table>
    5. To pull device data and add the Device dimension, select **Get Device Level Data**.
    6. To pull universal app campaign data, select **Get Universal App Campaigns**. Universal app campaign data is retrieved only at the campaign level. The UACadgroup\_CAMPAIGN KEY/NAME is created for the Media Buy Key field, and the Creative Key field is given a Default value.
    7. To pull audience data, select **Get Custom Audience Data**.
    8. To add data from Performance Max for Google Ads, select **Get Performance Max Campaigns Data**.
8. To change the mapping, click **Mapping**. To access the mapping at any stage, from the Create New Stream page, click**Map to Model**.
9. To define advanced settings, at the bottom of the screen, select **Advanced Settings**.
10. Click **Create**.
11. Quality check your data.
    1. Create a report in the Google Ads platform for the required date.
    2. Process the relevant data stream in Marketing Cloud Intelligence filtered to the same date range.
    3. Create an identical report or pivot table in Marketing Cloud Intelligence with the same date range, dimensions, and measurements.
    4. Compare the measurement totals to make sure that they’re aligned.