---
schema_version: "1"
id: 7f561ed16a3e48b0d6f71b06de3154c9f3805fe1dc3a380f56c89aa572696fdb
title: Google Ads API Connector in Marketing Cloud Intelligence
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_data_streams_api_connect_gads.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_data_streams_api_connect_gads.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 3aaf35c52f9f7c011da9cafeb67cdfd8146729a562b041254d092b0c82bf2397
description: Use the Google Ads API connector to retrieve a predefined set of dimensions and measurements from the Google Ads API. Google Ads is a display and search channel connector. The data stream type is Ads, and the data lagging is one day.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Google Ads API Connector in Marketing Cloud Intelligence

Use the Google Ads API connector to retrieve a predefined set of dimensions and measurements from the Google Ads API. Google Ads is a display and search channel connector. The data stream type is Ads, and the data lagging is one day.

Additional information on the Google ads API connector:

- When **Get Keywords** is selected, conversions in Marketing Cloud Intelligence can show a higher value than the Google Ads platform. Marketing Cloud Intelligence pulls the Display Network and Search Network keywords, whereas the reports in Google Ads include only the Search Network keyword as part of the keyword breakdown.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-salesforce_datorama-264-0-0-production-enus/d38a342d-dd4a-4af8-8343-f372280a75dd/images/icon_note.png)
    
    Note Display Network keywords receive a Google Display Network site name.
- The connector retrieves paused and inactive fields. It doesn’t retrieve deleted fields.

- **[Create a Google Ads Data Stream in Marketing Cloud Intelligence](https://help.salesforce.com/s/articleView?id=mktg.dato_data_streams_api_connect_gads_create.htm&release=264.0.0&type=5)**  
    To manage ads on Google Ads, create a Google ads data stream.