---
schema_version: "1"
id: 6a2964c11cb395cbd04e8274d67ea39bd27276465faceb4f74025b18c619f7b0
title: Facebook Ads API Connector in Marketing Cloud Intelligence
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_data_streams_api_connect_fb.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_data_streams_api_connect_fb.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 9871f4d60afbfb219f87476b62ecc302cef2b61540c7fae4ef3c81955d304f87
description: Facebook Ads is a platform on which users can purchase and manage advertising space on Facebook.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Facebook Ads API Connector in Marketing Cloud Intelligence

Facebook Ads is a platform on which users can purchase and manage advertising space on Facebook.

Facebook Ads is a Display channel connector. The data stream type is Ads and Conversion Tag, and data lagging is 1 day.

## Additional information about the Facebook Ads connector:

- Marketing Cloud Intelligence retrieves the reach measurements, Reach and Social Reach, from Facebook as part of the Facebook Ads API. It’s best practice to use Facebook Ads Custom to retrieve unique measurements because the values in Marketing Cloud Intelligence might not match the aggregation seen in the Facebook Ads manager platform.
- Intelligence maps the Facebook Ads Measurements 3-Second Video Views to the Measurement Video Views. Video Views is the sum of 3-Second Video Views \[1 Day After Viewing\] and 3-Second Video Views \[7 Days After Clicking\].
- Data is retrieved in the time zone set in Facebook.

- **[Create a Facebook Ads Data Stream in Marketing Cloud Intelligence](https://help.salesforce.com/s/articleView?id=mktg.dato_data_streams_api_connect_fb_create.htm&release=264.0.0&type=5)**  
    To pull data and create reports for Facebook ads, create a Facebook Ads data stream.
- **[Define Reach Data in Facebook Ads Custom API Connector](https://help.salesforce.com/s/articleView?id=mktg.dato_data_streams_api_connect_fbcustom_reach_data.htm&release=264.0.0&type=5)**  
    Define how to calculate reach data in the Facebook Ads custom API. Facebook uses user-level data to calculate reach. When a date or field is adjusted in Facebook, the granularity changes, and Facebook recalculates the reach value based on the new parameters. Processing historical reach data streams requires unique date ranges for each process. Set a unique reach value for each day based on the granularity. Every date must be processed separately to return the aggregated value for that date.
- **[Mapping Reach Data for Facebook Ads Custom API in Marketing Cloud Intelligence](https://help.salesforce.com/s/articleView?id=mktg.dato_data_streams_api_connect_fbcustom_mapping_reach_data.htm&release=264.0.0&type=5)**  
    To report reach data correctly, you must map the data correctly. Consider these best practices for optimal results.
- **[Set Up Age and Gender Breakdowns for Reach in Facebook Ads Custom Data Streams](https://help.salesforce.com/s/articleView?id=mktg.dato_data_streams_api_connect_fbcustom_mapping_reach_age_gender.htm&release=264.0.0&type=5)**  
    To retrieve Age and Gender breakdowns properly for reach data streams you must add a formula in the mapping.
- **[Troubleshooting Reach Data for Facebook Ads Custom](https://help.salesforce.com/s/articleView?id=mktg.dato_data_streams_api_connect_fbcustom_mapping_reach_troubleshooting.htm&release=264.0.0&type=5)**  
    After you set up reach, ensure that all parameters in the Facebook platform match the parameters and granularities set in Marketing Cloud Intelligence.