---
schema_version: "1"
id: 8b7a5a0a3493feec5c0b16755e19ffdac596cfde3dc50e21cb9ea3bb006cd27f
title: Create a Bing Ads Data Stream in Marketing Cloud Intelligence
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_data_streams_api_connect_bing_create.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_data_streams_api_connect_bing_create.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 2b2a5fbfabdd23a69b6913a81f30a3f986514eaff371f07ebf93cda154f11017
description: To track and view your Pay-Per-Click advertising on Bing and Yahoo!, create a Bing Ads data stream. The sliding window for the Bing Ads API connector is 3.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Create a Bing Ads Data Stream in Marketing Cloud Intelligence

To track and view your Pay-Per-Click advertising on Bing and Yahoo!, create a Bing Ads data stream. The sliding window for the Bing Ads API connector is 3.

### Required Editions

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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d8045e38 ">To create an API data stream:</td>

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To create a Bing Ads API data stream, you need a valid Bing username and password.

1. On the **Connect and Mix** tab, expand **Data Streams**.
2. Click **Add New**.
3. Select the **Bing Ads** connector.
4. In the **General** section, enter your credentials and select the profile that you want to pull data for.
5. To add a data source authentication, click **Add New** and enter your credentials.
6. Set the time period for the initial data fetch. You can process data for up to the past 180 days.
7. In the **Extended Properties** section, you can set these properties:
    1. To add breakdowns for increased granularity, from the Location Breakdown dropdown, select the breakdown. You can select only one type of location breakdown for each Bing Ads API data stream. Each selection pulls the previous listed dataset. For example, if you select **Region**, the data stream retrieves Country and Region, and if you select DMA/Metro, the data stream retrieves Country, Region, and DMA/Metro. If you select a location breakdown, Ad and Keyword data isn’t pulled.
    2. To retrieve keyword data, select **Get Keyword Level Data**. These fields are added and mapped to the Search Keywords data stream type:
        
        <table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small "><tbody><tr class=""><td class="slds-cell-wrap">Search Keyword Quality Score</td></tr><tr class=""><td class="slds-cell-wrap">Search Keyword Match Type</td></tr><tr class=""><td class="slds-cell-wrap">Search Keyword Key</td></tr><tr class=""><td class="slds-cell-wrap">Search Keyword</td></tr></tbody></table>
    3. To retrieve conversion data select **Get Conversions Data**. These fields are added and mapped to the Conversion Tag data stream type:
        
        <table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small "><tbody><tr class=""><td class="slds-cell-wrap">Total Conversions</td></tr><tr class=""><td class="slds-cell-wrap">Revenue</td></tr><tr class=""><td class="slds-cell-wrap">Post Click Revenue</td></tr><tr class=""><td class="slds-cell-wrap">Post Click Conversions</td></tr><tr class=""><td class="slds-cell-wrap">Conversion Tag Name</td></tr></tbody></table>
        
        If you select **Get Keyword Level Data** and **Get Conversion Data**, a report with conversion tag and keywords data are retrieved by default. The report is mapped to the conversion tag with keywords data stream type.
    4. To retrieve conversion data, select **Get Impression Share Metrics**. These fields are added when selecting **Get Keyword Level Data** and are mapped to the Search Keyword data stream type:
        
        <table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small "><tbody><tr class=""><td class="slds-cell-wrap">Search Lost IS (rank)</td></tr><tr class=""><td class="slds-cell-wrap">Search Lost IS (budget)</td></tr><tr class=""><td class="slds-cell-wrap">Search Impression Share</td></tr></tbody></table>
    5. To add data from Performance Max for Bing Ads, select **Get Performance Max Campaigns Data**.
        
        This option adds the Campaign Type dimension, which isn’t mapped. Performance Max data is added only in the Ads & the Conversion tag data stream type. Audience breakdown isn’t available when Performance Max is selected.
8. To change the mapping, click **Mapping**. To access the mapping at any stage, from the **Create New Stream** page, click **Map to Model**.
9. To define advanced settings, click **Advanced Settings**.
10. Click **Create**.
11. Check your data:
    1. Create a report in Bing Ads for the selected date range.
    2. Process the relevant data stream in Marketing Cloud Intelligence for the same date range.
    3. Create an identical report or pivot table in Marketing Cloud Intelligence with the same date range, dimensions, and measurements.
    4. Compare and make sure that the measurement totals are aligned.