---
schema_version: "1"
id: e7503efcec8b64808533ad9d7b2867f4f5570a374ff8c0f2bd20326b853b2d63
title: Bing Ads API Connector in Marketing Cloud Intelligence
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_data_streams_api_connect_bing.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_data_streams_api_connect_bing.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: c7f41c85876ee366331219a4a95ec06dd62911d8fd12b201cd53ff879af4ac4d
description: Use Bing Ads to track and manage your pay-per-click advertising Bing and Yahoo! search engines. Bing Ads is a search channel connector, the data stream types are Ads, Conversion Tag, Conversion Tag with Keywords, and Search Keywords. The data lagging is one day. Bing Ads data is reported in the UTC timezone.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Bing Ads API Connector in Marketing Cloud Intelligence

Use Bing Ads to track and manage your pay-per-click advertising Bing and Yahoo! search engines. Bing Ads is a search channel connector, the data stream types are Ads, Conversion Tag, Conversion Tag with Keywords, and Search Keywords. The data lagging is one day. Bing Ads data is reported in the UTC timezone.

- **[Create a Bing Ads Data Stream in Marketing Cloud Intelligence](https://help.salesforce.com/s/articleView?id=mktg.dato_data_streams_api_connect_bing_create.htm&release=264.0.0&type=5)**  
    To track and view your Pay-Per-Click advertising on Bing and Yahoo!, create a Bing Ads data stream. The sliding window for the Bing Ads API connector is 3.