---
schema_version: "1"
id: 5604428eea85701b41a95af96ae83a8912992f15ca61e6f134fa6a45f8c0297c
title: Baidu API Connector
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_data_streams_api_connect_baidu.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_data_streams_api_connect_baidu.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 97684ffa654264b1276d1c0eab197c3855658841c8be428656aef58aa8057a37
description: Baidu, Inc. operates as an Internet Search Provider, which offers internet search solutions and online marketing solutions.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Baidu API Connector

Baidu, Inc. operates as an Internet Search Provider, which offers internet search solutions and online marketing solutions.

- Data Stream Type:
    - Ads
    - Search Keywords
    - Conversion Tag
    - Conversion Tag with Keywords
- Data Lag: 1 Day

## Prerequisites

- You’ll must provide your Username, Password, and App Token (API Key). To retrieve your App Token:
    - Log into the Baidu Business Developer Center.
    - Navigate to the ‘Personal Center’.
    - Apply for API permissions and then copy the Key.
    - Enter your Username, Password, and App Token into the Authentication box.
    - Under ‘Credentials’ select the Account you wish to connect to Marketing Cloud Intelligence

## Extended Properties

- Get Keyword - When this box is checked, a Keywords Report is retrieved in addition to the Ad Group data retrieved by the API by default. This added report is mapped to the Search Keywords Data Stream Type.
- Get Conversions - When this box is checked, a Conversions Report is retrieved in addition to the Adgroup data retrieved by the API by default. This added report is mapped to the Conversion Tags Data Stream Type.

## QA Your Data

- Create the desired report in the Baidu UI for the required date range. Then, process the relevant Data Stream in Marketing Cloud Intelligence for the exact same date range.
- There are three types of Baidu reports that Marketing Cloud Intelligence can retrieve:
    - Ad Group Report - The default report when no Extended Properties are selected
    - Keywords Report - This is retrieved when ‘Get Keywords’ is selected in the Extended Properties
    - Conversions Report - This is retrieved when ‘Get Conversions’ is selected in the Extended Properties
- Create a Report/Table Widget/Pivot Table within Marketing Cloud Intelligence containing the exact same Dimensions and Measurements for the same report and date range.
- Compare the Measurement Totals and make sure they’re aligned.
- To ensure that you’ve mapped the Entity relationships correctly, filter the Baidu report for a certain Dimension value and make sure that the list of associated Dimensions seen in the Baidu report corresponds to what you see in Intelligence when the same filtering is applied.
- Under the above filtering, make sure that the Measurement values are aligned as well.