---
schema_version: "1"
id: ced26afb1dfa0ab405296a32c9a90111d16b83994f7a84fbfbdc48ce8e9ba80d
title: Amazon Vendor Brand Analytics API Connector in Marketing Cloud Intelligence
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_data_streams_api_connect_amznbrand.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_data_streams_api_connect_amznbrand.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 5dd8e88ea43fb406b059919b126363d51fe6341aa4d629e58ee935221ee32f27
description: First-party sellers, such as manufacturers and distributors, use the Amazon Vendor Central web interface for selling products directly to Amazon. Connecting to the Amazon Vendor Brand Analytics API gives you information about sales and traffic, consumer behavior, and operations.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Amazon Vendor Brand Analytics API Connector in Marketing Cloud Intelligence

First-party sellers, such as manufacturers and distributors, use the Amazon Vendor Central web interface for selling products directly to Amazon. Connecting to the Amazon Vendor Brand Analytics API gives you information about sales and traffic, consumer behavior, and operations.

You can view both order and item-level data using products’ Amazon Standard Identification Number (ASIN). The data stream type is ecommerce, and data lagging is 1 day.

This API connector brings in consumer data, but if you want inventory data, see [Amazon Vendor Central Inventory API Connector](https://help.salesforce.com/s/articleView?id=mktg.dato_data_streams_api_connect_amznvendor.htm&release=264.0.0&type=5 "Amazon Vendor Central Inventory is a web interface used by first-party sellers, such as direct manufacturers and distributors, for selling products directly to Amazon.").

![Important](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-salesforce_datorama-264-0-0-production-enus/d38a342d-dd4a-4af8-8343-f372280a75dd/images/icon_important.png)

Important Due to Amazon’s new authentication process, you must re-authenticate all Amazon accounts once a year to ensure your data is up-to-date. For more information about this workflow, see [Amazon Authentication Workflow](https://developer-docs.amazon.com/sp-api/docs/selling-partner-appstore-authorization-workflow).

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-salesforce_datorama-264-0-0-production-enus/d38a342d-dd4a-4af8-8343-f372280a75dd/images/icon_note.png)

Note Because of an Amazon limitation, you can fetch only the past 7 days of your data. After connecting your data to Marketing Cloud Intelligence, the API brings in data according to the set schedule. The default is daily, and it accumulates in Marketing Cloud Intelligence.

More details about the Amazon Vendor Brand Analytics API connector:

- The connector brings in the product’s ASIN as shown in Amazon Seller Central and maps it as Product Key.
- You can connect more than one marketplace to the connector. However, you must create a separate data stream per marketplace.
- Amazon sometimes requires your approval to share data with Marketing Cloud Intelligence.
- Amazon Vendor Central allows you to query only up to the past 7 days of data. After you connect your data to Marketing Cloud Intelligence, the API continues bringing in data according to the specified cadence, which is by default is daily.

Here’s a video about the Amazon Vendor Brand Analytics API connector:

- **[Create an Amazon Vendor Brand Analytics Data Stream in Marketing Cloud Intelligence](https://help.salesforce.com/s/articleView?id=mktg.dato_data_streams_api_connect_amznbrand_create.htm&release=264.0.0&type=5)**  
    Connect your Amazon Vendor Brand Analytics data to Marketing Cloud Intelligence to pull in customer purchase data.