---
schema_version: "1"
id: e00cadf8644fcb624533b1ddf22eb03d3d061f9ac68ed7fa16997e228cdf23b6
title: Goals
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_anlyz_goals.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_anlyz_goals.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 96db4e736e48249fdfe7006c6e1ac7835d8f9d348c0a64c4d4c0ac8eb1716357
description: Use Marketing Cloud Intelligence Goals to track your performance KPIs. The goal tool helps you monitor your progress against benchmarks you set. Marketing Cloud Intelligence goals bring you closer to actionable insights and help you improve the efficiency and effectiveness of your data. You can visualize your goals in your dashboards allowing you to view and monitor your KPIs in context, and get notifications in real time for your KPIs.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Goals

Use Marketing Cloud Intelligence Goals to track your performance KPIs. The goal tool helps you monitor your progress against benchmarks you set. Marketing Cloud Intelligence goals bring you closer to actionable insights and help you improve the efficiency and effectiveness of your data. You can visualize your goals in your dashboards allowing you to view and monitor your KPIs in context, and get notifications in real time for your KPIs.

Here’s a video about tracking your business goals:

- **[Create a Goal](https://help.salesforce.com/s/articleView?id=mktg.dato_anlyz_goals_create.htm&release=264.0.0&type=5)**  
    Use goals to track your campaign KPIs and improve the outcome.
- **[Set Your Goal Filters and Values](https://help.salesforce.com/s/articleView?id=mktg.dato_anlyz_goals_filters.htm&release=264.0.0&type=5)**  
    Filters can be set to customize your goal. You can filter goals according to a dimension or measurement value. For example, you can choose to filter your clicks goal by a specific campaign.
- **[Set Your Goal Notifications](https://help.salesforce.com/s/articleView?id=mktg.dato_anlyz_goals_notify.htm&release=264.0.0&type=5)**  
    While your goal is active, you can get notified on the progress of your goals and where they stand compared to the benchmarks you set.
- **[Set Your Goal Actions](https://help.salesforce.com/s/articleView?id=mktg.dato_anlyz_goals_act.htm&release=264.0.0&type=5)**  
    In the Action section, define the actions you want taken for your goal.