---
schema_version: "1"
id: 3766e9edcd4bb8eb19f0f4a2616ecc227c34f48810b124194bd62d19110faa9e
title: Einstein Marketing Insights
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_anlyz_emi.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_anlyz_emi.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 4366fbba3d98d1571044ec24feec3114459288fe7358791bc031cafd1fae3d74
description: Einstein Marketing Insights analyzes your data to show key factors that affect your marketing performance. Track your KPIs and verify that they perform as you intend by using Einstein Marketing Insights bots. For example, if you track the average time on your website, the bot can point out the path that increased the average time spent.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Einstein Marketing Insights

Einstein Marketing Insights analyzes your data to show key factors that affect your marketing performance. Track your KPIs and verify that they perform as you intend by using Einstein Marketing Insights bots. For example, if you track the average time on your website, the bot can point out the path that increased the average time spent.

An Einstein Marketing Insights bot shows two types of insights.

- **Over- and under-performers**
    
    For example, a campaign’s click-through rate is 60% above average, with 11% of overall impressions in 1 month.
- **Over- and under-performers**
    
    For example, a campaign’s click-through rate is 60% above average, with 11% of overall impressions in 1 month.
    
    For example, your click-through rate drops by 70% in a given week, but impressions increased from 2 million to 5 million, which caused the drop.

Here’s a video about Einstein Marketing Insights:

- **[Create an Einstein Marketing Insight Bot](https://help.salesforce.com/s/articleView?id=mktg.dato_anlyz_emi_create.htm&release=264.0.0&type=5)**  
    To analyze your datasets and uncover aspects that affect performance in a positive or negative way, use an Einstein Marketing Insights bot.
- **[Review Your Insights Bots](https://help.salesforce.com/s/articleView?id=mktg.dato_anlyz_emi_review.htm&release=264.0.0&type=5)**  
    After you create your insights bots you can view and review the insights that are available.
- **[Best Practices for Creating EMI Bots](https://help.salesforce.com/s/articleView?id=mktg.dato_anlyz_emi_best.htm&release=264.0.0&type=5)**  
    Here are some best practices to consider when creating and using EMI bots.