---
schema_version: "1"
id: df19c1907c78735cdc08f2933f395f3325934558208a24e439da9e737605cd38
title: Create Action Rules in the Activation Center
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_anlyz_act_cntr_rules.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_anlyz_act_cntr_rules.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 417717f4be00edd989dadd549bf874e6bf16efd449d58669089f3ab9470b8b28
description: Action rules define how a rule is triggered. For example, the action can be triggered by time or by a specific event. You can create a rule for several actions.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Create Action Rules in the Activation Center

Action rules define how a rule is triggered. For example, the action can be triggered by time or by a specific event. You can create a rule for several actions.

### Required Editions

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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d40788e38 ">To create an Action Rule</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d40788e38 ">Admin or Power User</td>

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1. On the Analyze & Act tab, click **Activation Center** and then **Action Rules** in the left panel.
2. Click **Create New**.
3. Name your rule.
4. From the dropdown, select the action that you want to apply the rule to. For example, an email action named Daily Update that sends daily email updates.
5. To add another action, click the **+** icon, and select the action from the dropdown.
6. Define the trigger By Time or By Event. Defining the trigger determines what prompts the action rule:
    1. **By Time** — Sets daily, weekly, or monthly triggers.
    2. **By Event** — Sets a KPI for a specific measurement. For example, you want to be notified when your Message Total Clicks drops below 100.
7. Apply filters. To narrow your results, you can apply a date range filter. For example, if you want your action rule to stop after 1 month, you can set the date range for 1 month.
8. To save your rule, click **Create Action Rules**.