---
schema_version: "1"
id: 46b55f911c7c26db7cf072dbf1efdc9f78188fc238fa839f029ace409091b05c
title: Create Actions in the Activation Center
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_anlyz_act_cntr_actions.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_anlyz_act_cntr_actions.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: dfcf4d052d8ff5de6007d38adbf0ae7ebf1210945641c9d69a6e9f45b282bfc4
description: Create actions for third-party providers and channel platforms such as Facebook Ads and Slack.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Create Actions in the Activation Center

Create actions for third-party providers and channel platforms such as Facebook Ads and Slack.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d88388e38">User Permissions Needed</th>
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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d88388e38 ">To create an Action</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d88388e38 ">Admin</td>

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1. On the **Analyze & Act** tab, on the left menu, click **Activation Center** and then select **Actions**.
2. Click **Add New**.
3. Select the connector or channel that you want to create an action for. For example, select **Email**.
4. Define the parameters for the action. The setup for each connector or channel is unique:
    1. Name your action.
    2. Set the destination. For example, a recipient’s email address.
    3. Add your content. For example, add a message or the information that you want to share.
    4. To add a query to your action, click **Query Settings**. Queries make the data dynamic and interactive. When you add a query to your content, ensure that the measurements and dimensions you selected are available in your data.
    5. A preview of your action rule appears in the window on the right side.
5. To create the action, save your changes.
6. To define a trigger for the action, click **Create Rule**.