---
schema_version: "1"
id: d88952ea3761b690bfa5f428f34a055e8fda9a70f1e253be69042441eaed8908
title: Show Engagement History on Records
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/campaigns_engagement_history_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.campaigns_engagement_history_parent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 81af0804341e16bf5d46bca52c87db898816e83fadd54df14f15f34b03c5417c
description: Together, Account Engagement and Salesforce track valuable engagement data that can tell you how well your marketing assets resonate with your customer base. Turn on Engagement History and choose where to surface this valuable data throughout Salesforce in the form of fields, related lists, and Lightning components.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Show Engagement History on Records

Together, Account Engagement and Salesforce track valuable engagement data that can tell you how well your marketing assets resonate with your customer base. Turn on Engagement History and choose where to surface this valuable data throughout Salesforce in the form of fields, related lists, and Lightning components.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>Account Engagement</span> <strong>Growth</strong>, <strong>Plus</strong>, <strong>Advanced</strong>, or <strong>Premium</strong> Editions with Salesforce <strong>Essentials</strong>, <strong>Professional</strong>, <strong>Enterprise</strong>, <strong>Performance</strong>, <strong>Unlimited</strong>, and <strong>Developer</strong> Editions</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
      <colgroup>
        <col style="width:50%">
        <col style="width:50%">
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d99358e101">User Permissions
            Needed</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d99358e101 ">To use <span>Engagement History</span>:</td>

          <td class="slds-cell-wrap" style="vertical-align:top;" headers="d99358e101 "><span>Account Engagement</span> User, CRM User, Sales Cloud User, or Service Cloud User
            permission set</td>

        </tr>
      </tbody>
    </table>

To use Engagement History, you must [connect your Salesforce and Account Engagement campaigns](https://help.salesforce.com/s/articleView?id=sales.campaigns_pardot_alignment_parent.htm&language=en_US).

- **[Considerations for Engagement History](https://help.salesforce.com/s/articleView?id=mktg.pardot_engagement_history_considerations.htm&release=264.0.0&type=5)**  
    When you work with Engagement History features, keep these considerations in mind.
- **[Comparison of Engagement History Features](https://help.salesforce.com/s/articleView?id=mktg.pardot_engagement_history_comparison.htm&release=264.0.0&type=5)**  
    Engagement History is a generic term for a collection of fields, related lists, and other Lightning components that make it possible to show valuable prospect engagement data on your most used records.
- **[Configure Engagement History Features](https://help.salesforce.com/s/articleView?id=mktg.pardot_engagement_history_setup.htm&release=264.0.0&type=5)**  
    Engagement History features display marketing engagement data on connected Salesforce records. After you configure Connected Campaigns in Account Engagement, you can add Engagement History components. You can decide which components to include and customize your records in Marketing Setup.
- **[Report on Engagement History Data](https://help.salesforce.com/s/articleView?id=mktg.pardot_engagement_history_custom_report.htm&release=264.0.0&type=5)**  
    Engagement History gives you access to prospect engagement data in Salesforce. To better understand this data, create a custom report that contains engagement metrics alongside campaign and opportunity data. We recommend five common custom report types for reporting on marketing assets.