---
schema_version: "1"
id: 4f51e0bb81f1ef03c6e9f34f9be0eb979981f64198c8126d4edb1dddf3969813
title: Set Up B2B Referral Management
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/b2b_referral_setup.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.b2b_referral_setup.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d27d8cf55c511fa0d7de28a7c1d3fbab0fa69d7dae687e789c0e604d6b5f538e
description: Set up capabilities that enable channel managers to design and run referral programs. Set up rules to prevent duplicate records and protect against malicious activities. Enable channel managers and service representatives to track referral rewards issued to advocates and their referred parties.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Set Up B2B Referral Management

Set up capabilities that enable channel managers to design and run referral programs. Set up rules to prevent duplicate records and protect against malicious activities. Enable channel managers and service representatives to track referral rewards issued to advocates and their referred parties.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong>,&nbsp;<strong>Performance</strong>, <strong>Unlimited</strong>, and&nbsp;<strong>Developer</strong>&nbsp;Editions with Referral Marketing</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong>,&nbsp;<strong>Performance</strong>, and <strong>Unlimited</strong>&nbsp;Editions with Partner Ecosystem Management - Members or Partner Ecosystem Management - Login. <a href="https://help.salesforce.com/s/articleView?id=sales.b2b_referral_prm.htm&amp;language=en_US" target="_blank">Learn more about Referral Marketing with Partner Ecosystem management.</a></td></tr></tbody></table>

- **[Role-Based Permissions for B2B Referral Management](https://help.salesforce.com/s/articleView?id=mktg.b2b_referral_setup_role_based_permissions.htm&release=264.0.0&type=5)**  
    Salesforce admins provide access to features based on the user's role in the company. For B2B Referral Management, admins provide themselves, channel managers, and business executives the permissions they require to work with referrals. Depending on the user’s role, determine which permission sets are assigned to users.
- **[Matching Rules and Duplicate Rules for Business Accounts and Leads](https://help.salesforce.com/s/articleView?id=mktg.b2b_referral_duplicate_rules.htm&release=264.0.0&type=5)**  
    When running a referral program, partners and their referred parties might attempt to sign up multiple times. Create duplicate rules and matching rules to avoid creating duplicate accounts for advocates and duplicate lead and account records for referred parties.
- **[Add the Extended Rewards Related List to Business Account](https://help.salesforce.com/s/articleView?id=mktg.b2b_referral_setup_voucher_related_list.htm&release=264.0.0&type=5)**  
    In B2B Referral Management orgs, advocates have Account and Loyalty Program Member records, while referred parties have Lead, Opportunity, and Account records. Channel managers can view extended rewards that are issued to advocates and their referred parties on their Account and Loyalty Program Member records. Channel managers can view issued extended rewards on Loyalty Program Member records by default. To also view issued vouchers on Account records, add the Vouchers related list to Account page layout.
- **[Page Layout Customizations](https://help.salesforce.com/s/articleView?id=mktg.b2b_referral_page_layout.htm&release=264.0.0&type=5)**  
    If you enable B2B Referral Management, Loyalty Management, and Referral Marketing in the same org, the admin must update the page layouts of a few objects that B2B Referral Management, Loyalty Management, and Referral Marketing share.