---
schema_version: "1"
id: 2973e7ff68802d196253d56fb9248d08087b25652f23f4fb206645807975140d
title: Promotions FAQ
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/b2b_referral_promotions_faq.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.b2b_referral_promotions_faq.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 3ddccb0d987c899fff5023d5d5c3da2ff7e77c2e505f6ac52fef23fb4542e10c
description: Review the frequently asked questions about B2B referral promotions and understand how you can work around some of the limitations.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Promotions FAQ

Review the frequently asked questions about B2B referral promotions and understand how you can work around some of the limitations.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong>,&nbsp;<strong>Performance</strong>, <strong>Unlimited</strong>, and&nbsp;<strong>Developer</strong>&nbsp;Editions with Referral Marketing</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong>,&nbsp;<strong>Performance</strong>, and <strong>Unlimited</strong>&nbsp;Editions with Partner Ecosystem Management - Members or Partner Ecosystem Management - Login. <a href="https://help.salesforce.com/s/articleView?id=sales.b2b_referral_prm.htm&amp;language=en_US" target="_blank">Learn more about Referral Marketing with Partner Ecosystem management.</a></td></tr></tbody></table>

## Can I Select a Campaign That Consists of Contacts as a Promotion’s Target Audience?

No, the target audience of a B2B referral promotion is always advocates who have a business account record in the org. If you select a campaign to filter a promotion’s target audience, the campaign members must be a business account.

## Can I Reward Leads or Opportunities?

Rewards can only be issued to advocates and referred parties who have an Account record. You can reward them at any referral stage if them have an account record.