--- schema_version: "1" id: 7a59f937f00a6a3ece7f3bc3de83fdbb118916f3fea6bbdd1b531978e98bb2f2 title: Rewards and Audience collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/b2b_referral_promotion_rewards_audience.md canonical_url: https://help.salesforce.com/s/articleView?id=mktg.b2b_referral_promotion_rewards_audience.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: 7510cc3f83cc8d72b230e4042fa3aa42874d4136f27850fca496aa0a1cabf46a description: In the second step of the guided flow, select the promotion’s rewards, limits, and target audience. products: - Marketing - Marketing Cloud Account Engagement release: "264" --- # Rewards and Audience In the second step of the guided flow, select the promotion’s rewards, limits, and target audience. ### Required Editions
Available in: Lightning Experience
Available in: Enterprise, Performance, Unlimited, and Developer Editions with Referral Marketing
Available in: Enterprise, Performance, and Unlimited Editions with Partner Ecosystem Management - Members or Partner Ecosystem Management - Login. Learn more about Referral Marketing with Partner Ecosystem management.
## Rewards The promotion template that you select for a promotion decides the rewards and at which stage the rewards are provided. If the promotion template rewards both advocates and their referred party, then you can select the voucher definitions or extended reward definitions you want to use to issue the rewards. You can offer the same or different vouchers and extended rewards to advocates and their referred parties. If the promotion's template rewards either advocates or their referred party, then you can only select a reward for whom the promotion template rewards. If the promotion's template doesn't reward anyone, you can't select a reward in the Referral Promotion guided flow. ![Tip](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-referral_marketing-264-0-0-production-enus/069de2ea-aef2-412d-92c4-07a2a8ab4a37/images/icon_tip.png) Tip Before you create a promotion, add the voucher definitions and extended reward definition on the referral program page for the vouchers and extended rewards that you want to offer advocates and their referred party. ## Limits To stay within the budget of the referral promotion and to ensure that there aren’t fraudulent referrals, you can set limits for advocates. If a promotion template doesn't reward advocates, then you can add limits for advocates of promotions that use the template.
Limit Type Purpose
Reward limit

Limit for the number of times an advocate can be rewarded for successful referrals. The limit can be set for a fixed duration:

  • Promotion duration—The limit is applicable for the complete duration of the promotion. After an advocate reaches the limit, they’re no longer rewarded for any successful referral.
  • Calendar year—The limit is applicable for a calendar year. After an advocate reaches the limit, they aren’t rewarded for any successful referrals during the current year. They’re again rewarded for the successful referrals in the next year.

    For example, if the promotion’s reward limit is 5 and the advocate was already rewarded five times in 2024, they aren’t rewarded when their sixth referral signs up in 2024. But if the referral signs up in 2025, the advocate is rewarded.
Daily referral limit Limit the number of referrals that advocates can submit in a day.
## Target Audience You can decide the target audience of each promotion. Only advocates who are part of the promotion’s target audience can join the promotion and refer businesses. You can select the target audience from these options.
Target Audience Type Purpose
All advocates All the advocates of the referral program are the promotion’s target audience.
Campaign members

Advocates who are members of the selected campaign are the promotion’s target audience.

To ensure that an advocate is part of the campaign, the advocate’s account record must be a member of the campaign.