---
schema_version: "1"
id: 6c8acd03a3b6b96bac41e9a0e72557bae3744d8411dcdcbc39148bbb58866cfc
title: Promotion Audience
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/b2b_referral_promotion_prereq_audience.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.b2b_referral_promotion_prereq_audience.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: e6ed5eeee46bbc6550fafd524d1c033c2649fa590fe7b602f0377d6cdb648eac
description: Referral promotions can be targeted either towards your entire partner base or towards specific partner groups. Before you use the Referral Promotion guided flow to design a promotion, decide the promotion’s target audience. If you want to target a specific partner group, you can filter the target audience by using a campaign.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Promotion Audience

Referral promotions can be targeted either towards your entire partner base or towards specific partner groups. Before you use the Referral Promotion guided flow to design a promotion, decide the promotion’s target audience. If you want to target a specific partner group, you can filter the target audience by using a campaign.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong>,&nbsp;<strong>Performance</strong>, <strong>Unlimited</strong>, and&nbsp;<strong>Developer</strong>&nbsp;Editions with Referral Marketing</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong>,&nbsp;<strong>Performance</strong>, and <strong>Unlimited</strong>&nbsp;Editions with Partner Ecosystem Management - Members or Partner Ecosystem Management - Login. <a href="https://help.salesforce.com/s/articleView?id=sales.b2b_referral_prm.htm&amp;language=en_US" target="_blank">Learn more about Referral Marketing with Partner Ecosystem management.</a></td></tr></tbody></table>

## Segment Target Audience by Using Campaign

You can also filter your promotion’s target audience by using campaigns. In a campaign, add the accounts who you want to include as the promotion’s target audience.

To learn how to create campaigns and add accounts as campaign members, see [Working with Campaigns](https://help.salesforce.com/s/articleView?id=sales.campaigns_landing_page.htm&language=en_US) and [Manage Campaign Members](https://help.salesforce.com/s/articleView?id=sales.campaigns_members_landing_page.htm&language=en_US).

![Important](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-referral_marketing-264-0-0-production-enus/069de2ea-aef2-412d-92c4-07a2a8ab4a37/images/icon_important.png)

Important To create a campaign to filter accounts, ask your admin to select the Marketing User permission in your User record.

## What Happens if the Target Audience is Filtered Outside Salesforce

You can create a campaign and then work with your admin to:

- Map the filtered target audience to the accounts in the org
- Add the filtered accounts as members by using reports or the Data Import Wizard

## What Happens After Segments or Campaigns are Created

After you create campaigns, you can select campaign members as a promotion’s target audience in the Rewards and Limits step of the Referral Promotion Guided Setup.