---
schema_version: "1"
id: 0568a268711d480d1f3c0f79d08c2b40831d769516e4fdf91dc17debfb893df5
title: Activate Promotions
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/b2b_referral_promotion_activate.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.b2b_referral_promotion_activate.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a69a6d9fbab7da3bad8099a739eed7d9425bc8db70169a7676ad3746ae895a0e
description: Activate your promotion on the day when you want to launch the promotion for the target audience. After the promotion is activated, advocates can start joining the promotion from the promotion's start date.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Activate Promotions

Activate your promotion on the day when you want to launch the promotion for the target audience. After the promotion is activated, advocates can start joining the promotion from the promotion's start date.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong>,&nbsp;<strong>Performance</strong>, <strong>Unlimited</strong>, and&nbsp;<strong>Developer</strong>&nbsp;Editions with Referral Marketing</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong>,&nbsp;<strong>Performance</strong>, and <strong>Unlimited</strong>&nbsp;Editions with Partner Ecosystem Management - Members or Partner Ecosystem Management - Login. <a href="https://help.salesforce.com/s/articleView?id=sales.b2b_referral_prm.htm&amp;language=en_US" target="_blank">Learn more about Referral Marketing with Partner Ecosystem management.</a></td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d15359e92">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d15359e92 ">To activate a referral promotion:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d15359e92 ">
              <p>Manage B2B Referrals permission set</p>
              <p>AND</p>
              <p>Edit permission on:</p>
              <ul>
                <li>Loyalty Program</li>

                <li>Promotion</li>

              </ul>
            </td>

          </tr>
        </tbody>
      </table>

1. On the Promotions related list of a referral program, click the promotion name.
2. Click **Activate**.
    
    It takes a few minutes for the promotion to be activated. You can review the activation status in the Journey tab of the promotion.

After a promotion is activated advocates who belong to the promotion's referral program and belong to the promotion's target audience can join the promotion and refer other businesses from the promotion's start date. Referred parties can also start to engage with the brand for the first time by using the advocate's referral link or code.