---
schema_version: "1"
id: c99ecfb3d3832ddda6e806a7bb43cf51a66729c10b16722ed3de03773acef5fe
title: Create a Promotion
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/b2b_referral_create_promotion.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.b2b_referral_create_promotion.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 9e0e1fee44c9c62f16fadb1ef36566932e724fe8dd4005a0ae0a472e35b34b40
description: Promotions are the primary vehicle that run your referral program. Channel managers can design different types of promotions with varying duration, audience, rewards, and stages.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Create a Promotion

Promotions are the primary vehicle that run your referral program. Channel managers can design different types of promotions with varying duration, audience, rewards, and stages.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong>,&nbsp;<strong>Performance</strong>, <strong>Unlimited</strong>, and&nbsp;<strong>Developer</strong>&nbsp;Editions with Referral Marketing</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong>,&nbsp;<strong>Performance</strong>, and <strong>Unlimited</strong>&nbsp;Editions with Partner Ecosystem Management - Members or Partner Ecosystem Management - Login. <a href="https://help.salesforce.com/s/articleView?id=sales.b2b_referral_prm.htm&amp;language=en_US" target="_blank">Learn more about Referral Marketing with Partner Ecosystem management.</a></td></tr></tbody></table>

- **[B2B Referral Promotion Prerequisites](https://help.salesforce.com/s/articleView?id=mktg.b2b_referral_promotion_prereq.htm&release=264.0.0&type=5)**  
    Before channel managers design a referral promotion, they must ensure that all the information that's required to design a promotion is already available.
- **[Design a Referral Promotion Using a Guided Flow](https://help.salesforce.com/s/articleView?id=mktg.b2b_referral_design_promotion.htm&release=264.0.0&type=5)**  
    Use a guided flow to design and launch a referral promotion within minutes. The guided flow consists of three simple steps that let channel managers add the promotion’s rewards, decide the target audience, and set limits.
- **[Activate Promotions](https://help.salesforce.com/s/articleView?id=mktg.b2b_referral_promotion_activate.htm&release=264.0.0&type=5)**  
    Activate your promotion on the day when you want to launch the promotion for the target audience. After the promotion is activated, advocates can start joining the promotion from the promotion's start date.
- **[Promotions FAQ](https://help.salesforce.com/s/articleView?id=mktg.b2b_referral_promotions_faq.htm&release=264.0.0&type=5)**  
    Review the frequently asked questions about B2B referral promotions and understand how you can work around some of the limitations.