---
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title: Considerations for B2B Referral Management Implementation
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/b2b_referral_considerations.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.b2b_referral_considerations.htm&release=264.0.0&type=5
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content_type: documentation
content_hash: 2c624670ae6b539abb79cb3043b059081d1d2a9602f54fb221eee62abafcc559
description: When you plan your B2B Referral implementation strategy, you must account for certain key considerations.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Considerations for B2B Referral Management Implementation

When you plan your B2B Referral implementation strategy, you must account for certain key considerations.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong>,&nbsp;<strong>Performance</strong>, <strong>Unlimited</strong>, and&nbsp;<strong>Developer</strong>&nbsp;Editions with Referral Marketing</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong>,&nbsp;<strong>Performance</strong>, and <strong>Unlimited</strong>&nbsp;Editions with Partner Ecosystem Management - Members or Partner Ecosystem Management - Login. <a href="https://help.salesforce.com/s/articleView?id=sales.b2b_referral_prm.htm&amp;language=en_US" target="_blank">Learn more about Referral Marketing with Partner Ecosystem management.</a></td></tr></tbody></table>

## Unique Referral Count

In B2B Referral Management, a unique referral is represented by the unique combination of the advocate, referred business, and the active promotion associated with the referral. When a unique referral record is created, the referral count is increases. The referral count isn't decreased if the referral doesn't convert into opportunity.

![Example](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-referral_marketing-264-0-0-production-enus/069de2ea-aef2-412d-92c4-07a2a8ab4a37/images/icon_example.png)

Example Here are a few examples of how the referral count is calculated:

 
| Business Scenario | Unique Referral Count (Active) |
| --- | --- |
| A referring partner introduces three new businesses. | 3 |
| Partner X refers Business A. Partner Y also refers Business A. Both referrals are active and linked to active promotions. | 2 |
| Partner Z refers Business B through Promotion A. Later, Partner Z refers Business B again through Promotion B. Both referrals are currently active. | 2 |
| Your referring partners successfully introduce 10 new businesses. After review, 2 of these are found to be duplicates and all valid referrals are active. | 10 |
| Partners have collectively referred 20 distinct businesses that are actively part of your referral program. However, 4 of these referred businesses later became inactive (e.g., they didn't convert, or their associated promotion ended). | 20 |

## B2B Referral Management Invocable Actions

To integrate your referral program with external systems, use the set of invocable actions available with B2B Referral Management. The number of times that you run the B2B Referral Management invocable actions counts against your org’s invocable action limits.