--- schema_version: "1" id: f455debf8163c36498ba81dc7fe3ef6d0b59ead8bab5a928b759d3950a220ab8 title: Create Extended Reward Definitions collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/b2b_referral_add_rewards_extended_rewards.md canonical_url: https://help.salesforce.com/s/articleView?id=mktg.b2b_referral_add_rewards_extended_rewards.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: f4729df9adf63b4b64c5546dd9aa22e9f833f4ae5da0406d6745037b00b5e2b3 description: Channel managers can design diverse reward types for the company's referral program, including payout comissions for both advocates and referred parties. With extended rewards, channel managers get the flexibility to adjust reward values at runtime and control when rewards are issued. Use services like Flows or Apex to define processes for integrating with external downstream rewarding systems. products: - Marketing - Marketing Cloud Account Engagement release: "264" --- # Create Extended Reward Definitions Channel managers can design diverse reward types for the company's referral program, including payout comissions for both advocates and referred parties. With extended rewards, channel managers get the flexibility to adjust reward values at runtime and control when rewards are issued. Use services like Flows or Apex to define processes for integrating with external downstream rewarding systems. ### Required Editions
Available in: Lightning Experience
Available in: Enterprise, Performance, Unlimited, and Developer Editions with Referral Marketing
Available in: Enterprise, Performance, and Unlimited Editions with Partner Ecosystem Management - Members or Partner Ecosystem Management - Login. Learn more about Referral Marketing with Partner Ecosystem management.
User Permissions Needed
To create a extended reward definition:

Manage B2B Referrals permission set

AND

Edit permission on:

  • Loyalty Program
  • Extended Reward Definition
Add the Extended Rewards Definition related list to the referral program page layout. For more details on customizing page layouts, see [Customize Page Layouts with the Enhanced Page Layout Editor](https://help.salesforce.com/s/articleView?id=platform.layouts_customize_ple.htm&language=en_US). ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-referral_marketing-264-0-0-production-enus/069de2ea-aef2-412d-92c4-07a2a8ab4a37/images/icon_note.png) Note Before you can create Extended Reward Definitions, ask your admin to add the required picklist values to the Reward Type field based on the company's requirements. Here are a few business scenarios where channel managers can create extended reward definitions to reward advocates and their referred parties: 6 months hands on Training on the collab platform.
Business Scenario Extended Reward Example
A growing SaaS company offering a project management and collaboration platform, aims to accelerate enterprise-level adoption by targeting IT consulting firms and system integrators. They decide to leverage partners' existing relationships to gain more business customers.

For the partner (advocate):

  • Type: Commission on Subscription Value

For the referred party:

  • Type: Hands-on Training
 Partner refers a company resulting in a $100,000 annual subscription. Partner receives a 5% commission. The referred party benefits from free access to 6 months hands-on training on the collab platform.
A specialized robots manufacturing company seeks to encourage existing partners to advocate for products within their ecosystem.

For the partner (advocate):

  • Type: Website Branding

For the referred party:

  • Type: Extended Warranty
 Partner refers a company leading to a new bulk robotic arm purchase. Partner receives free website branding for 6 months. The referred party gains a 1 year extended warranty.
A company specializing in SEO and content marketing for e-commerce aims to expand its client base by rewarding partners for referrals. If a partner has done business worth more than $8000 in the last year, they receive a 5.5% discount; otherwise, they receive a 4.5% discount.

For the partner (advocate) and referred party:

  • Type: Discounted Service Bundle
 When a partner refers a company, both receive a discounted content marketing package. In this case, the partner had engaged in business worth more than $8000, so they receive a 5.5% discount.
A luxury hotel group seeks to expand its corporate event and group booking clientele through partner referrals from event planning agencies. They offer tiered rewards based on the total value of the referred booking.
  • For partner: Commission on Referral Value
  • For referred party: Discounted package
 When a partner refers a company for an event, if the total booking opportunity is over $15,000, the referring agency receives a 8% commission on the net booking value, and the referred company receives a 8% discount on their event package. For bookings under $15,000, the referring agency receives a 5% commission, and the referred company receives a 5% discount.
Here are a few things to consider when you create extended reward definitions: - Unit Cost—The expense incurred by the company to provide one reward. - You can define extended rewards, but you must set up external systems to implement them. Use services like Flows or Apex to create processes for integrating with external downstream reward systems. - You can set up processes to determine criteria for offering advocates or their referred party additional rewards. If they meet these criteria, you can provide higher payouts or extra rewards. 1. On the Extended Rewards Definitions related list of your referral program, click **New**. 2. Define your reward, and select **Active**. Make sure that the correct program name is selected on the Source Reference field. 3. Save your changes. ![Example](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-referral_marketing-264-0-0-production-enus/069de2ea-aef2-412d-92c4-07a2a8ab4a37/images/icon_example.png) Example Cloud Kicks' B2B referral program rewards partners with a $2500 gift card per referred bulk order. - Name: Refer and earn - Description: Receive a $2500 Cloud Kicks gift card for every qualified corporate client you refer who places a bulk order. - Type: Gift card - Source Reference: Cloud Kicks Insider - Unit Cost: $2500 - Image: https://rewardimage.jpg