---
schema_version: "1"
id: 2eee8a418239534d0871387569e04ab30f29c857e20d4a73d51af99a44df6d84
title: Multiplay Subscription Management Customer Persona
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/ind/264-0-0/comms_t_mobile_subscription_management_customer_persona_245398.md
canonical_url: https://help.salesforce.com/s/articleView?id=ind.comms_t_mobile_subscription_management_customer_persona_245398.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 63f3fbf613f1823c5ac8da5fad44219c505bb4ce02fbf020ea4b8c83ef6935be
description: The Multiplay Subscription Management Customer persona allows access to the Customer Self-service Portal of Multiplay Subscription Management, the underlying actions, and processes. By default, Multiplay Subscription Management creates this persona when you onboard a customer through the Explore and Join workflow. You don't need to explicitly create users with this persona. This section describes how this persona is used and what permissions and other access rules are assigned.
products:
  - Communications
  - Media
  - Energy and Utilities
release: "264"
---
# Multiplay Subscription Management Customer Persona

The Multiplay Subscription Management Customer persona allows access to the Customer Self-service Portal of Multiplay Subscription Management, the underlying actions, and processes. By default, Multiplay Subscription Management creates this persona when you onboard a customer through the Explore and Join workflow. You don't need to explicitly create users with this persona. This section describes how this persona is used and what permissions and other access rules are assigned.

## What Can an MSM Customer Persona Do?

What this persona can do depends on the permissions that you assign to them. Here is the recommended set of actions that the MSM Customer persona performs:

- Access the customer self-service portal
- View and manage their account

## VIPs Used to Assign Customer Personas

The following VIPs assign the permissions and permission set groups to customer persona users:

- SFI-AssignPermissionSets called by the SFI-CheckoutAndJoin workflow

- **[Permissions Assigned to MSM Customer Persona](https://help.salesforce.com/s/articleView?id=ind.comms_t_permissions_assigned_to_msm_customer_persona_245411.htm&release=264.0.0&type=5)**  
    Multiplay Subscription Management automatically creates and assigns the required permissions set licenses, managed permission sets, and object-level permissions as recommended in the sample permission sets.