---
schema_version: "1"
id: 47da6fc52092583b134491f4cec6ebe812be2930a1e52114167df52d56734d55
title: Multiplay Subscription Management Agent Persona
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/ind/264-0-0/comms_t_mobile_subscription_management_agent_persona_245186.md
canonical_url: https://help.salesforce.com/s/articleView?id=ind.comms_t_mobile_subscription_management_agent_persona_245186.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 6bb6bdc6c89813a2deef8e7420c0696fea1efd330405d2697fdb1d6da026776f
description: The Multiplay Subscription Management Agent persona allows the user to access the agent console, the underlying actions and processes, and the shopping cart and checkout process. This permission set should be assigned to service agent users.
products:
  - Communications
  - Media
  - Energy and Utilities
release: "264"
---
# Multiplay Subscription Management Agent Persona

The Multiplay Subscription Management Agent persona allows the user to access the agent console, the underlying actions and processes, and the shopping cart and checkout process. This permission set should be assigned to service agent users.

## What Can an MSM Agent Persona Do?

What this persona can do depends on the permissions that you assign to them. Here is the recommended set of actions that the MSM Agent persona performs:

- Access the agent console
- View and manage customer account and subscription details
- Run guided process flows to address common customer requests
- Support customer life cycle requests and queries.

- **[Assign Permissions to MSM Agent Persona](https://help.salesforce.com/s/articleView?id=ind.comms_t_assign_permissions_to_msm_agent_persona_245202.htm&release=264.0.0&type=5)**  
    To create a user with a service agent persona, you must assign the required permissions set licenses, managed permission sets, and object-level permissions as recommended in the sample permission sets.