---
schema_version: "1"
id: 1f780fb8d5e206430e75aa60a8fde471b91f0fcd019a6be9141cfa62a5c7a57d
title: ESM Runtime Persona
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/ind/264-0-0/comms_t_esm_runtime_persona_245007.md
canonical_url: https://help.salesforce.com/s/articleView?id=ind.comms_t_esm_runtime_persona_245007.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: c298121be1f39e41b8ab7b3f7755db623a2e7aa7047f66469dd95f7a7dda99b3
description: The ESM Runtime persona grants users access to Enterprise Sales Management.
products:
  - Communications
  - Media
  - Energy and Utilities
release: "264"
---
# ESM Runtime Persona

The ESM Runtime persona grants users access to Enterprise Sales Management.

## What Can an ESM Runtime Persona Do?

What this persona can do depends on the permissions that you assign to them. Here is the recommended set of actions that the ESM Runtime persona performs:

- Access the Enterprise Sales Management application within Communications Cloud.
- Create and manage quotes.
- Manage existing customer accounts.
- Assist customers.

- **[Assign Permissions to ESM Runtime Persona](https://help.salesforce.com/s/articleView?id=ind.comms_t_assign_permissions_to_esm_runtime_persona_245022.htm&release=264.0.0&type=5)**  
    To create a user with a service agent persona, you must assign the required permissions set licenses, managed permission sets, and object-level permissions as recommended in the sample permission sets.