---
schema_version: "1"
id: de158a9c27c66c7016978c09330e8ae35755a603ee9f72de54a8ae4871a25563
title: Create a Standard Segment
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/ind/264-0-0/cg_tpm_data_cloud_create_segment.md
canonical_url: https://help.salesforce.com/s/articleView?id=ind.cg_tpm_data_cloud_create_segment.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 5eec86200d0fa8cbf145fcb131b5fea79350620af3768b230f347ff52160152a
description: Utilize the Salesforce Standard Data Model (DMO) to build segments and create segment filters from its attributes.
products:
  - Consumer Goods
release: "264"
---
# Create a Standard Segment

Utilize the Salesforce Standard Data Model (DMO) to build segments and create segment filters from its attributes.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience in <strong>Enterprise</strong> and <strong>Unlimited</strong> Editions that have Consumer Goods Cloud enabled</td></tr></tbody></table>

1. In Data Cloud, select **Segments**, and select **New**.
2. Select **Use a Visual Builder**.
3. Select **Standard Segment**, and then click **Next**.
4. Enter the segment details.
5. Select a data space.
6. For Segment On, select the data model object (DMO) that your segment is built on.
    
    Segment On defines the target object used to build your segment. For example, you can build a segment for the Retail Store where the Delivery Method is Van. The target object chosen determines which attributes are available in the attribute library that you can use as segment filters.
7. Give your segment a unique name that’s easily identifiable.
8. Click **Next**
9. Choose how to publish the segment.
    
    With Standard Publish, you can use the last 2 years of engagement data in segmentation rules. With Rapid Publish, you can use the last 7 days of engagement data in segmentation rules and publish to Marketing Cloud only.
10. Define when and how often your segment publishes to activation targets.
11. If you plan to add segment filters, you can also select Don’t Refresh and add the schedule later.
12. Click **Save**.