---
schema_version: "1"
id: f76a503dc11e3962207d4f10f26e7b9601cbf1c6783965968e52c47f704b81a7
title: Master Data Management
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/ind/264-0-0/cg_concept_user_master_data_management.md
canonical_url: https://help.salesforce.com/s/articleView?id=ind.cg_concept_user_master_data_management.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 6e41ef601016d0ee6a931e59571eff2cc0aefd0c79da78ad259a40459a9cc825
description: Master data is a combination of legacy data and manually entered and maintained new data. Master data is the foundation of business processes and comprises business rules and functions for users, customers, regions, products, and organizational elements. Managing master data ensures consistency and control by providing processes to collect, aggregate, match, consolidate, quality-assure, and distribute data.
products:
  - Consumer Goods
release: "264"
---
# Master Data Management

Master data is a combination of legacy data and manually entered and maintained new data. Master data is the foundation of business processes and comprises business rules and functions for users, customers, regions, products, and organizational elements. Managing master data ensures consistency and control by providing processes to collect, aggregate, match, consolidate, quality-assure, and distribute data.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience in <strong>Professional</strong>, <strong>Enterprise</strong>, and <strong>Unlimited</strong> Editions that have Consumer Goods Cloud enabled</td></tr></tbody></table>

- **[Customer Data Management](https://help.salesforce.com/s/articleView?id=ind.cg_concept_user_customerdata_management.htm&release=264.0.0&type=5)**  
    Customer management refers to applying various techniques and methods to establish long-term relationships with key consumers based on data about their preferences, behaviors, and purchases. Use the Customer module to centrally create and monitor customer data, such as address, communication channels, contact partners, store opening hours, and point of sale, and avoid redundancy. For example, update all address data records of a customer by updating the address only one time in the Customer module. Or, add customer-specific conditions to a customer by using condition templates. Use store classification attributes and customers' trade org hierarchy for business processes such as strategic visit planning.
- **[Customize Product Offerings with Assortments](https://help.salesforce.com/s/articleView?id=ind.cg_concept_user_manage_prod_assortment.htm&release=264.0.0&type=5)**  
    Use our Assortment Management feature to create groups of products and associate the group with stores.