---
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id: 41f7379b9a56abfd0379bbce88a3373c67165e0c29df3aa52d271b1d5ed772bb
title: Segmentation in Consumer Goods Cloud
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/ind/264-0-0/cg_concept_data_cloud_segmentation.md
canonical_url: https://help.salesforce.com/s/articleView?id=ind.cg_concept_data_cloud_segmentation.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 7338c0cb32c42a73a7ae6732ab283f218e09f721b2f68c46aef350e9be03331c
description: Create customer segments and optimize retail activities using data-driven insights from both B2B and B2C perspectives.
products:
  - Consumer Goods
release: "264"
---
# Segmentation in Consumer Goods Cloud

Create customer segments and optimize retail activities using data-driven insights from both B2B and B2C perspectives.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience in <strong>Enterprise</strong> and <strong>Unlimited</strong> Editions that have Consumer Goods Cloud enabled</td></tr></tbody></table>

- **[Create a Standard Segment for Consumer Goods Cloud](https://help.salesforce.com/s/articleView?id=ind.cgcloud_data_cloud_create_segment.htm&release=264.0.0&type=5)**  
    Utilize the Salesforce Standard Data Model (DMO) to build segments and create segment filters from its attributes.
- **[Edit a Segment for Consumer Goods Cloud](https://help.salesforce.com/s/articleView?id=ind.cgcloud_data_cloud_edit_segment.htm&release=264.0.0&type=5)**  
    After you create a segment, you can edit its rules or properties to provide updates or change the purpose.
- **[Segment Activation for Consumer Goods Cloud](https://help.salesforce.com/s/articleView?id=ind.cgcloud_data_cloud_segment_activation.htm&release=264.0.0&type=5)**  
    After you create a segment in Data Cloud, you can publish it to a Data Cloud activation target.
- **[Save the Segment to a Custom Object](https://help.salesforce.com/s/articleView?id=ind.cgcloud_data_cloud_save_custom_object.htm&release=264.0.0&type=5)**  
    Save the segment results to a CG custom objects. Use an Apex class to connect to an API to retrieve segment information and create or update related records.